In today’s fast-paced digital landscape, businesses are constantly competing for attention. Whether you’re a small business or a large enterprise, keeping your account base engaged is essential for growth and long-term success. And one of the most effective tools at your disposal for achieving it? Video content.
Here He Goes Again
If you’ve heard me say this before but haven’t changed your mind, then it bears repeating: video has become a dominant form of communication. According to recent studies, more than 80% of all consumer internet traffic is driven by video. This isn’t surprising when you consider that video engages multiple senses, making it easier for viewers to understand and retain information.
But why is it so valuable for businesses aiming to remain relevant to their existing clients? So glad you asked—here are eight reasons why.
1. Engagement That Sticks
In a world where attention spans are shrinking, video offers a dynamic way to engage your audience. It conveys your message quickly and effectively, and more importantly, it holds viewers’ attention longer than text or images alone. When clients see fresh, informative content, they’re reminded of your value, which strengthens their loyalty to your brand.
2. Building Deeper Connections
Video creates a sense of human connection, which is harder to achieve through other media. Whether it’s a behind-the-scenes look at your company, interviews with team members or customer testimonials, video fosters trust and transparency. This emotional connection helps build relationships that go beyond the transactional with your account base. Search your feelings, you know it to be true!
3. Easily Digestible Information
Not everyone has time to read long articles or dig through pages of product information. Video simplifies complex concepts and demonstrates products, services and/or solutions in a more visual, straightforward way. A well-crafted explainer video can effectively communicate key points in just a few minutes, saving time for your clients while keeping them informed. The production itself can be an easily digestible experience that doesn’t require a studio or professional videographer, and having an experienced editor makes a big difference.
4. Boosted Brand Authority
When you consistently provide valuable, high-quality video content, your brand stands out as an industry leader. Videos showcasing your expertise—whether through educational content, webinars or thought leadership—position your business as a go-to source of information. This reinforces credibility and keeps your account base looking to you for insights and solutions. That worth something to you?
5. Improved Retention Rates
Studies show that viewers retain 95% of a message when watching it in video form compared to just 10% when reading it in text. Read that again—95% retention. If you want your account base to remember key updates, services or value propositions, video is a great way to ensure your message sticks.
6. Optimized for Mobile
With over half of all video content consumed on mobile devices, creating
mobile-friendly videos ensures you stay accessible to your clients anywhere, whether they’re on the go or checking updates in between meetings.
7. Versatile and Shareable
One of the biggest advantages of video is its versatility. It can be shared across multiple platforms—your website, social media, enewsletters and more. The shareable nature of video also increases the chances of organic reach, expanding your message beyond your current account base and attracting potential clients.
8. Real-Time Feedback and Insights
Videos allow you to collect valuable feedback right away. Through analytics, you can see how many people watched, how long they engaged and where they dropped off. This insight helps you tailor future content to better serve your account base, keeping them engaged with content that resonates most.
How to Incorporate Video into Your Strategy
If you’re not already using video content, now’s the time to start. Consider these ideas:
- Product demos: showcase how your product or service works in action.
- Customer testimonials: feature satisfied clients sharing their success stories.
- Behind-the-scenes: offer a peek behind the curtain to build transparency.
- Educational videos: provide relevant industry insights or practical advice.
- Live streaming: engage with your audience in real time, answering questions and building community.
Conclusion
Video content is no longer a “nice-to-have” but a necessity for businesses looking to remain relevant in a competitive marketplace. It strengthens client relationships, enhances engagement and makes your brand memorable. By leveraging the power of video, you ensure your business stays top of mind and continues to deliver value to your account base.
In a world full of noise, video content cuts through, keeping you connected to the clients who matter most. Interested in some help on this? Reach me at
tvotapka@prosperityplus.com, or call (631) 610-1445.
