Resellers can usually apply their general hardware and software solutions across a range of vertical markets. But there are a multitude of segment-centric tools offered by industry manufacturers that can enable you to cater specifically to business lines ranging from health care to legal, education to manufacturing, hospitality to retail—you name it.
Supplemental to this month’s focus on targeting vertical markets, we’ve asked the manufacturing community to provide some insight into their various segment-specific offerings. From hardware to software and how-to kits, these solutions can fortify and bolster your ability to speak the vertical language and underscore your reputation as an end-to-end provider.
Brother International
The Brother Workhorse MFC-L6900DWG monochrome laser all-in-one printer is ideal for any government department, agency or organization seeking secure document management solutions. It’s fiscally responsible and can support demanding print and scan volumes with strict public sector security requirements. Custom-built for the unique requirements of the U.S. Federal Government, this printer complies with the Trade Agreements Act (TAA).
The MFC-L6900DWG is equipped with fast print and copy speeds to keep up with busy offices. Its large standard paper capacity helps minimize user intervention, and scalable paper handling is ideal for workgroups that require customized workflows. Fast, two-sided scanning to a variety of network and cloud destinations helps maximize government workgroup productivity. The MFC-L6900DWG offers flexible connectivity with Gigabit Ethernet and wireless interfaces and convenient mobile device printing.
Triple-layer security features help safeguard sensitive documents and securely connect to the device and network. For agencies with additional security requirements, the MFC-L6900DWG is compatible with the API Technologies Corporation Netgard MFD, a Common Access Card/Personal Identity Verification authentication system.
The device also supports Kofax ControlSuite for best-in-class document capture, print management and output management capabilities, as well as additional key benefits in support of digital transformation initiatives.
Epson America
The ability for a dealer to offer an extensive range of technology solutions is key. The health care vertical market relies on technology for virtually every aspect of operations, from managing patient records and labeling medications to archiving and displaying data.
Point-of-sale printers: The TM-m30II and OmniLink TM-T88VI feature convenient connectivity and facilitate faster results for lab diagnostics, test results and payments. Exceeding the worldwide standard for radiology PACS and DICOM disc imaging and printing, the Epson Discproducer Standard PP100II high-speed duplication system delivers high-quality PACS images to hospitals, improving efficiency and accuracy for radiology and imaging operations.
Document scanners: Epson’s high-speed document scanners, validated by leading health care EHR and HIS companies, are designed to improve efficiency and accuracy for administrators. Offices can quickly scan, share and save medical records, prescriptions, insurance documents and IDs. For high-volume batch scanning, the DS-870 delivers fast speeds, streamlining the process of turning paper forms into digitized, structured data for electronic medical records, research databases or other desired locations.
Wide-format printers: The compact SureColor T3170M multifunction printer leverages inherited Epson technology to produce high-quality prints at ultra-fast speeds. It includes an integrated 600 dpi scanner with simple top-loading functionality for easy copy and scanning of invoices, charts, drawings and diagrams. Users can easily print from virtually anywhere in the office and scan directly to USB drives, network folders, or e-mail to share with remote and on-site colleagues and clients.
Label printers: Epson ColorWorks on-demand color label printers are used for retail medication, syringe and IV compound labels and patient ID wristbands. The unique pigment inks are highly durable against water and solvents, which is especially important in the health care space.
Konica Minolta Business Solutions
Konica Minolta and All Covered’s award-winning health care IT solutions provide cohesive security that not only meets key HIPAA requirements, but combines best-in-class security tools through an expert cybersecurity team. Knowing every organization’s journey to maintaining HIPAA compliance is different, clients who are uncertain about where to start can take a HIPAA Compliance Quiz to assess risk levels and understand essential next steps.
Konica Minolta also offers more convenient ways to improve the bottom line and help companies provide better outcomes with Revenue Cycle Management (RCM). With growing complexities from factors such as variety of claims, rising costs, increased demand for care, value-based care models and increased burden from payers and suppliers, RCM can be an intricate process. Outsourcing revenue cycle functions that continuously evolve with changing needs can simplify the approach to the end-to-end handling and heavy lifting involved.
With constant changes in the health care landscape and many variables at play, Konica Minolta takes the burden off health care organizations with solutions to ever-present obstacles, delivering a robust and secure digital experience. Knowing IT support is essential, its clients receive proactive and preventative maintenance with a 24×7 IT Help Desk, which provides immediate technical support whenever they need it. Konica Minolta and All Covered’s commitment to helping health care organizations identify, remediate and mitigate security vulnerabilities while maintaining compliancy provides a level of value that many organizations look for.
Lexmark International
For decades, Lexmark has leveraged vertical industry expertise to optimize its business opportunities, close deals and foster customer relationships. Founded on the knowledge it gained from years of global data and backed by Lexmark industry consultants who understand the ins and outs of business best practices, its industry approach has given Lexmark a competitive edge in the marketplace.
Lexmark Industry Advantage enables channel partners to tap into this expertise and gives partners access to Lexmark’s proven industry approach so they can explore new customer relationships and expand on existing ones. It features educational resources and opportunities to engage with Lexmark industry consultants, so partners can meet customer needs and gain a competitive advantage. As their business expands and opportunities increase, so does a partner’s access to Lexmark’s industry expertise.
The company is an established provider to some of the world’s largest organizations in industries including government, education, health care, financial services, manufacturing and retail. A team of industry experts across the globe maintains strong relationships with customers in their area of expertise, staying on top of trends and best practices. Lexmark partners can learn more about Lexmark Industry Advantage on Lexmark’s PartnerNet.
Ricoh
Ricoh’s Vertical Sales Kits combine tools designed to integrate with dealers’ existing sales process and help them meet their customers’ needs with Ricoh products, solutions and services in vertical markets such as manufacturing, insurance, legal and accounting.
These kits are “one-stop shop” packages for helping with sales to specific vertical markets, and include a 30-day campaign calendar, key messaging, discovery questions, phone and email scripts, an email automation tool, social media posts, videos and more. The kits also provide information about each vertical, including industry trends, expert opinions and selling themes, as well as key challenges, areas of opportunity and anticipated future market landscapes—all centered on Ricoh document management and workflow automation software, DocuWare and Streamline NX to help with process automation and remote/hybrid work environments.
The kits are delivered to dealers by a Ricoh field marketing manager and a Ricoh technology solutions consultant. This two-pronged approach to training dealers about both the nuances of the vertical markets and the technology provides dealers with a more holistic, comprehensive approach to the information. It’s designed to increase dealer comfortability with the vertical markets and Ricoh solutions, and ultimately allows them to build digital workplace offerings that help ensure exceptional customer experiences within each vertical market.
Sharp Imaging and Information Company of America
Health care systems are under constant pressure to provide the best quality of care possible. Every touch point with a patient is important, which is why Sharp has taken measures to understand the health care business and the importance of security and achieving medical government and HIPAA quality assurance, as well as the unique demands in acute care.
Technology used to transfer data in health care environments must be secure, provide integrations with EHR software and deliver cost savings. Sharp multifunction printers (MFPs) and copiers help ensure patient data is safe by not only building multi-layered security into the hardware, but also enacting failsafe setting resets should a machine be tampered with. Sharp copiers integrate with leading EHR platforms, such as Cerner and Epic, to eliminate manual processes and inefficiencies. Key integrations also aid administration by making insurance payments more timely, thereby providing a better quality patient experience.
Sharp copiers are compatible with Secure Print solutions and HID badge authentication, and also with scanning solutions to digitize paper forms, improving collaboration and patient flow. Sharp MFPs improve the patient journey by enhancing workflow processes while helping to meet regulatory compliance, control costs and ultimately improve patient care.
Toshiba America Business Solutions
Whether facilitating campus wayfinding, showcasing retail products or operating as a virtual concierge, Toshiba’s Virtuoso digital signage platform delivers customizable experiences that engage, inform and entertain users with interactive touchscreen technology.
Featuring hardware, software and custom content, Virtuoso digital signage is a solution for hospitality and academic settings, sports and entertainment venues, and nearly any other vertical market in which the public conducts business. Customers may install Toshiba’s digital signage—available from 13 to 75 inches—on a wall or as a free-standing kiosk, depending on the customer’s environment and preference.
Virtuoso’s most impressive features are its intuitive user functionality and capability to display data from nearly any source. The format makes Virtuoso adaptable to specific requirements including:
- Interactively presenting a directory of services as well as relevant local information in hospitality locations.
- Displaying production schedules and important company messages for manufacturers.
- Listing event schedules and FAQ responses for community center visitors.
- Offering wayfinding capabilities to help patients and guests navigate health care settings.
Virtuoso delivers interactive, real-time communication for corporations and government entities as well as many other vertical markets seeking to better engage, inform and entertain stakeholders.
Xerox
Xerox has created several apps for its multifunction printers that help legal clients concentrate on providing valuable services rather than busywork. These apps can be downloaded from the Xerox App Gallery.
- Xerox Connect for Clio and Connect for iManage removes the laborious and time-intensive steps when scanning a document to, or printing a document from, iManage or Clio legal software.
- Xerox’s integration with an existing DocuSign or signNow platform, signature pages and workflows can be collated and triggered directly from a Xerox-enabled device, saving time by obtaining signatures that usually provide logistical challenges and possible lengthy delays.
- Sharing hard copy documents with different parties can present challenges, and redaction is the tool of choice to protect sensitive content. A real challenge arises when there is only a hard copy. Xerox has teamed up with GoogleAI to provide an app that applies redaction to a scanned document. Xerox Auto-Redaction ensures the document can be emailed, safe in the knowledge that only the recipient can see what they are meant to see.
