
While Usherwood Office Technology may have recently opened its fourth location in Massachusetts, the new Springfield office does not represent the finish line when it comes to northeastern growth. In fact, the Syracuse, New York-based family dealership continues to position itself to leverage future opportunities, according to Lindsay Usherwood, the company’s general counsel.
“Opening our Springfield office is a significant milestone in strengthening our presence in Massachusetts, particularly in Western Mass and Connecticut River Valley,” she noted. “That being said, our work is far from done. There is plenty of opportunity across the region for our team to grow and we continue to see a strong need for reliable and secure IT solutions in this region.”
The Springfield locale also represents the 19th office within the northeast. President Ken Stinson feels the success that’s long been enjoyed across New England is a reflection of the hard work and commitment shown by the respective teams in Vermont, Connecticut, New Hampshire and Rhode Island, in addition to The Bay State.
“Clients in the region will experience the Usherwood difference as we establish a more prominent presence in their local community,” he added.
As previously reported, Jason Keefe was tabbed by the dealer as its new regional director of sales. Usherwood also fortified its account representative roster with the addition of 10 new reps, all having varying degrees of experience. Prospects with a deep industry background would be ideal, but sourcing individuals who are a good team fit, and exhibit strong character and drive are likely to enjoy success, regardless of their industry knowledge. Significant investment in training programs ensures all new reps are capable of delivering on the Usherwood experience, she added.
Sourcing 10 reps was not easy sledding. Lindsay Usherwood alluded to a challenging market for sales hires, but the dealer invested in an in-house recruiter to identify and attract prospects aligning with its culture and growth initiatives.
“That investment has made a significant impact on our hiring processes and will continue to be an area of focus for driving growth within the organization,” Usherwood said.
While the dealer’s priority has long been to grow organically and onboard local talent, Usherwood said she would not rule out taking the acquisition path. As is the case with individuals, any potential dealer acquisitions would need to offer a culture that dovetails with Usherwood’s.
“We find that our culture of true client-first service is our most valuable differentiator when entering a marketplace,” she said. “If we find the right cultural and operational fit, [an acquisition] could accelerate our ability to deliver value to more businesses across the state.”
Usherwood Office Technology’s lineage traces back to 1976, when it operated out of a small shop in Oswego, New York. Today, it is a leading provider of IT services, cybersecurity, managed print solutions, unified communications and security services.