It’s easy to see that Robert Woodhull is a fan of history and tradition. Being the son (and grandson) of longtime office technology dealership leaders and having the opportunity to assume the president’s role himself after 12 years with the organization is an honor he does not take lightly.
Robert Woodhull was recently elevated to president of the Springboro, Ohio-based dealership, seated alongside his mother (and CEO) Susie Woodhull. Instead of worrying about how he’ll put his stamp/fingerprints on the company or devising a boatload of changes, the younger Woodhull feels an obligation to act as a steward and extend the legacy forged before his arrival.
In this segment of Two-Minute Drill, Robert Woodhull provides insight into the obligations he feels in maintaining the culture and reputation of the company. At the same time, he has an eye toward evolving the company as needed to ensure the future while celebrating the past.
What excites you the most about taking on the role of president?
Robert Woodhull: The opportunity to continue and enhance Woodhull’s legacy of excellence excites me deeply. Being entrusted to lead this company is both an honor and a responsibility, and I am committed to being a driving force for positive change, not only within the organization but also in the communities we proudly serve.
My vision is to inspire and empower our employees to achieve their fullest potential, fostering an environment where everyone feels valued and motivated to excel. By promoting collaboration, innovation and mutual respect, we can build a unified company culture that aligns with our core values and fuels both personal and collective success.
Moreover, I’m excited about the chance to strengthen our community partnerships and explore new ways for Woodhull to make a meaningful impact. Whether through charitable initiatives, sustainable practices, or creating growth opportunities, I believe we can extend our influence beyond business and truly make a difference. This role provides a platform to lead with integrity and vision while ensuring Woodhull continues to be a company that employees, partners, and the community are proud to support.
How do you plan on putting your signature on the dealership?
Robert Woodhull: I don’t see this as an opportunity to put my signature on the dealership as much as a responsibility to honor and build upon the incredible legacy created by my grandfather, father and mother. Their leadership and commitment to excellence have laid a foundation rooted in hard work, integrity and service to our customers and community.
Rather than seeking to make this about me, I aim to reinforce and elevate the values that have been the backbone of our success. My focus will be on listening, learning and leading with a servant’s heart to ensure our team feels empowered, our customers feel valued and our reputation as a dealership of integrity and innovation continues to thrive.
Carrying forward this legacy isn’t just about maintaining tradition; it’s about continuously adapting and growing in ways that honor the principles we were built on. I want to lead in a way that inspires confidence in the present while securing a bright future for the dealership, our employees and the communities we serve.
Of all the things you’ve learned from your mother, what is the one thing that best prepared you for this role?
Robert Woodhull: I would say it’s the profound understanding that when you take care of your employees, they, in turn, will take care of your customers. This principle is foundational to building a thriving, people-centered organization. By fostering an environment where employees feel valued, supported and empowered, you create a culture of loyalty, engagement and excellence. Employees who feel cared for naturally extend that same care to customers, resulting in exceptional service and long-term relationships.
At Woodhull, we understand that success stems from people first—our employees are the heart of everything we do. Whether it’s providing them with the tools they need to succeed, recognizing their achievements, or simply listening to their feedback, we believe that creating a culture where our team feels appreciated directly translates to better experiences for our clients. This lesson from my mother aligns perfectly with the values I strive to bring to this role every day.
What do you hope to accomplish in your first full year at the helm of Woodhull LLC? Any changes in the works?
Robert Woodhull: My primary goal is to further empower our employees and reinforce the values that make this organization a place where people want to build their careers. At Woodhull, we believe our greatest strength lies in our people, and by providing them with the tools, resources and autonomy they need, we can unlock their full potential.
I aim to build on our existing culture—a culture that not only values hard work and innovation but also genuinely cares about the well-being and success of every individual. This means creating pathways for personal and professional growth, offering opportunities that lead to financial security, and fostering an environment where each team member feels their contributions matter.
We’re also looking at ways to further develop programs that align with our mission to give back, whether it’s through expanded charitable initiatives, partnerships or sustainable practices. My vision is for Woodhull to continue to be a company that not only delivers value to our customers but also transforms lives—both within our organization and in the communities we serve.
In terms of change, I believe evolution is key to staying ahead. I’m exploring innovative approaches to ensure we remain a leader in our industry, whether through enhanced training programs, investments in cutting-edge technology or refining our operations for greater efficiency. My focus is on strengthening the foundation of Woodhull while embracing opportunities for thoughtful, sustainable growth.
Ultimately, I want Woodhull to be a place where people don’t just work but thrive—a company that stands as a model for how business can drive both success and positive change. That’s the Woodhull Way.
