Anyone with baseline sales experience can peddle office equipment. It’s the timber of the relationships an executive can forge with clients and prospects that will go a long way toward the success of a company. Or its lack thereof.
Joshua Wickstrom, co-owner of Sharp Business Innovations (SBI), knows that connecting with clients on a personal level is essential to forging lasting, and profitable, relationships. It’s not an office equipment phenomenon. Even businesspeople tend to purchase products and services from companies (and individuals) they like.
While it may not be the most profound of revelations, the incidence of executives and companies that have tripped over this cornerstone value is higher than one may believe. “By taking the time to understand my clients’ needs and goals, I can create more meaningful and effective solutions for them,” noted Wickstrom, a 2024 ENX Magazine Difference Maker. “I also pride myself on being adaptable and open-minded, always willing to try new approaches and learn from my experiences. This flexibility allows me to navigate challenges with ease and find innovative ways to overcome obstacles.”
Wickstrom embraces an approach rooted in empathy, communication, and a willingness to continuously improve. That, he feels, has enabled him to make a positive impact in the business world, alongside his business partner Rich Lampshire.
“Simply put, I’m driven by my clients,” he noted. “I love to help and serve my community. I love to embrace new relationships. And I like helping people manage their technology while they manage their business.”
What’s That?
Wickstrom was not a likely candidate to land in the office technology realm. Upon graduating with a degree in business management from Naropa University in Boulder, Colorado, he found a job listing for an entry-level position at a local office technology company. While “office technology” struck him as somewhat nebulous, he gave it a shot and immersed himself in the world of document management systems, copiers, and printers.
Like many industry lifers, Wickstrom was intrigued by the constantly evolving nature of the profession. On-the-job training and certifications helped him develop a comprehensive understanding of how these technologies streamline workflow processes and boost efficiency in office environments.
In short, Wickstrom is hooked. “I am still passionate about helping businesses optimize their operations through cutting-edge office technology solutions,” he added.
One of the watershed moments for Wickstrom and SBI was the development of its unlimited printing program 10 years ago. He termed it a “game changer,” as there weren’t many office equipment resellers offering it at that juncture. It was a milestone and a key differentiator, he noted, that has been foundational to the company’s success.
Growth Spurt
It will be difficult for Wickstrom and SBI to follow up on the wildly successful year that was 2023. He had set a goal to see the company deliver a machine every day of the year for an entire year. Mission accomplished, as the company notched more than 600 A3 placements. The hope for 2024 is that SBS can maintain an aggressive growth strategy.
“We have had years in which we have grown by as much as 25%,” he said. “I would like to strive to maintain double digit growth year over year. We have a couple company acquisitions forecasted this year to assist in our growth strategy.”
Wickstrom believes one of the more effective tactics in elevating one’s game is to seek feedback from others. Formulating goals driven by a mapped-out plan, he believes, is a good way to put a face to success and what it should ideally entail.
“For me, improvement is a continuous process,” he said. “I challenge myself to not be afraid to push beyond my comfort zone in order to reach new levels of success.”
Away from the office, Wickstrom and his wife, Stephanie, have been married for 15 years. They have two daughters (Brittany and Desiree) and one son (Broy). An outdoors enthusiast, he can be found water skiing or boating with family and friends, camping or fly fishing. He is highly involved with community organizations and supports more than 20 not-for-profit groups each year.
