I know you’re busy, but take a look at today’s date in the lower right corner of your laptop or on your cell. Yes, it’s really mid-August; colleges are welcoming students back, as are public schools in some parts of the country. Some of us still haven’t even ventured to the beach yet. To paraphrase Brooks Hatlen from “The Shawshank Redemption”: 2022 went and got itself in a big damn hurry.
Well, we all know the poet Geoffrey Chaucer’s cautionary rule about tide and time—it waits for no (one). I could capture a gold medal if the Olympics had a procrastination event, but I’d probably miss the deadline for qualifying. It’s human nature. So in an effort to avoid a last-minute crush, let’s take a minute to remind you that the Elite Dealer entry period is open and the program eagerly awaits your dealer’s entry in the 2022 edition.
This is perhaps my favorite issue, along with Difference Makers feature each May. As you may know, the Elite Dealer issue comes out each December. It’s our holiday gift to you, the reader. This annual publication is the essential who’s who for the office technology dealer space, a directory of the industry’s leading providers. It’s not as in-depth as our monthly dealer spotlights, but it provides a snapshot glimpse of the top dealers throughout the country, with details about their OEM partners, software providers, annual sales, fastest-growing revenue segments, highlights of the past year, etc., and bullet points that illustrate what elevates a dealer to Elite status.
Nominate your company for the 2022 Elite Dealers listing.
And the best part about it…there’s no charge! Nomination and inclusion are utterly free. Every aspect of doing business this year has witnessed price increases. And we feel your pain. With Elite Dealer, there are no leather-bound, gold embossed directories on sale for $199.99 plus shipping. Hmm, that might be a talking point for the next staff meeting. Seriously, it’s one of the few free value-adds you’ll find in this economy.
Elite Dealer is an essential reference tool that offers many possibilities. If you’re seeking a potential partner to help fulfill a contract with a client that is geographically diverse, the answer may lie within the December pages. Expansion-minded dealers can sift through and find potential M&A candidates. Or if you’re considering adding a vendor partner, you can leaf through to discover which dealers are already doing business with them in another part of the country, and perhaps seek out their opinion on the experience. Obviously, there are other outlets for accomplishing any of these tasks, but with Elite Dealer, you have another option.
Perhaps the greatest value of Elite Dealer is as a font for ideas, where you can learn about what other dealers were seeking to accomplish through marketing, expansion or product diversification. Maybe you’ll read about a fantastic destination for your next president’s club trip. Or perhaps you’ll want to borrow a concept that helps foster community within your corporate culture.
This brings us back to the original point: the deadline for 2022 Elite Dealers is Sept. 16, just a month away. Enter now before you forget; between end-of-month business and the new calendar quarter, activity is going to be picking up quickly (if it hasn’t already) and your attention will shift to other matters. Make that 20-minute investment of time now to ensure your place in the 2022 edition is solidified. Please feel free to contact Publisher Susan Neimes or yours truly if you have any questions. And as always, we appreciate your support of ENX Magazine’s editorial efforts and sincerely hope you will finish the year with a flourish.
