Eci’s Connect 2015 conference in Orlando November 9-11 presented an ideal opportunity for dealers and end users to learn more about how they could maximize the value they derive from ECi’s many software products. The software powerhouse, which seems to be growing by leaps and bounds as the result of acquisitions, did an exceptional job of creating a diverse program of sessions that encompassed all of its many solutions. In addition, the event featured informative sessions on sales prospecting, digital marketing, and social networking via Linkedin that appealed to a broad audience.
It’s not easy being a company with so many different software solutions under one umbrella, but ECi seems to have successfully integrated the many acquisitions it has made over the last decade or so as it continues to maintain its leadership position as the office products’ industry’s leading software vendor.
Most of the software-specific sessions were geared towards daily users of the products whether they be office products and office technology dealers or manufacturing customers of its M1 ERP. For those who fit squarely within these demographics, they more than likely left each of those technical and product sessions with a stronger understanding of what that specific solution can do for them and their organization. As someone who does not use ECi, admittedly I was at times overwhelmed at the detailed information presented during these sessions, however, I understand the sessions weren’t geared to me and for those who they were geared to, I was told that they were quite useful.
Of the general sessions that appealed to a broader audience, the Linkedin session, presented by Wayne Breitbarth was a winner in my book. I’m more of a casual Linkedin user, but after sitting through that session I learned a thing or two as far as ways that I can better use this handy business tool. From a sales perspective, which much of Breitbarth’s presentation was focused on, the information was priceless.
Equally informative, particularly to those attendees whose websites could use a refresh, a session on Website Design Trends for 2016 hosted by Structured Web offered a wealth of useful information and tips for improving their organization’s websites. I picked up a few tips myself.
If you’re a user of one of the many ECi software solutions and looking to gain a better understanding of the software or to receive a heads up on new features and functionality, the ECi Connect conference is not to be missed. In fact you might want to put next year’s conference on your calendar now. It’s scheduled for Nov. 2-4, 2016 in Nashville.
Maybe I’ll see you there.