Sales & Service

From Traditional to Offbeat, Non-Digital Initiatives Support Overall Marketing Program

It’s been said that the best-laid marketing plans are those that incorporate various “touches” with the end-user. The more channels that are utilized, the better the chance of a dealer delivering
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Social Media: Inbound Marketing’s Sherpa for the Online Frontier

Marketing in the 21st century has become a high-stakes game for the office technology dealership community. Traffic on the information superhighway (now there’s a 20th century term) is cluttered
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Is A Poor Customer Experience Haunting Your Office Technology Business? Four Questions To Ask Before You Pick A Finance Source

This piece originally appeared on the GreatAmerica Office Equipment Blog forum. Click here to read other topics of interest to our industry. October can be a spooky time, but a poor customer
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Fueling Growth: The Next Hidden Gem is Just Around the Corner

The Sharp dealer meeting earlier this month in Las Vegas created a lot of buzz around the smart office/future office platform, and other manufacturers like Konica Minolta have gone down this
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Lessons Learned from Growth Companies

Professionally, personally or organizationally, growth is the one thing everyone desires. Not everyone, however, is successful in their ability to achieve it. Butler Street, a growth company
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Switching Lanes: Overcoming Client Objections to Nontraditional/Hidden Gems

One of the more common refrains that has been repeated throughout 2019 is the suggestion to “stay in your lane.” In other words, don’t deviate from what you know or stray from your core
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Clover Imaging Group’s New Jumpstart Program Offers Dealers 0% Financing Terms on Hardware Upgrades

Clover Imaging Group formally released its new Jumpstart Printer Financing Program aimed at giving dealers the tools they need to open up new markets and rejuvenate old ones. With an eye towards
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Why B2B is Buying into the Consumer-Dominated Subscription Services Business

Subscription services are no longer solely the purview of consumers. Trends in office space, finance, technology, sustainability and more are all pushing consumption-based services deeper into
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