Sales & Service

Social Media Becoming a Cornerstone Element in Dealer Marketing Programs

In the movie “The Social Network,” the actor portraying Facebook founder Mark Zuckerberg is more than a little hesitant about selling advertising on his fast-growing platform. Advertising, he
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M&A Roundup: Applied Imaging, Fruth Group and Donnellon McCarthy Pull Off Deals

As we head down the home stretch of 2021, the volume and frequency of industry acquisitions continue to grow. This week, three major dealers—Applied Imaging, Fruth Group and Donnellon McCarthy
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Marketing Insights: Messaging Drives Bottom Lines More Than Tactics

Good solutions matter, especially amid today’s complex shift to hybrid workplaces. But having the best solutions doesn’t mean a thing if you can’t market and sell them. To do that, you need the
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Website Optimization Tools Enable Dealers to Measure, Tweak Marketing Endeavors

Remember those old television commercials for local automotive sales? Some fast-talking huckster would blather on about, say, the AMC Eagle—which looked like it belonged in a 1970s romp room with
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M&A Roundup: Visual Edge Expands MIT Footprint; Xerox and ARMOR Group Swing Deals

Industry megadealer Visual Edge made a big M&A splash this week by obtaining Brayton Associates of Southington, Connecticut. Xerox also tapped into the New England IT market as well in
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Passing of Torch: Chelsey Bode Becomes Sole Owner of Pearson-Kelly Technology

Chelsey Bode officially became the sole owner of Springfield, Missouri-based Pearson-Kelly Technology on Sept. 30 after 10 years of succession planning. While Bode’s been the primary partner in
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RJ Young Announces Rebrand Amid Growth of Technology Solutions

RJ Young, an industry-leading business technology solutions provider in the Southeast, announces today its newly launched brand. The change is ushered in after the pandemic’s push toward hybrid
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Garnering Momentum: Dealers Chart Future Growth Opportunities for Commercial Imaging

In theory, the digital transformation is a finite evolution, although technology keeps moving the goalpost in what constitutes a complete transformation. But whatever the shade of digital,
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