Are you the real deal? Or are you living the life of a sales pretender?
In a red sales ocean filled with sharks and empty suits, being genuine is a huge way to stand out. Just be real, sincere and honest. Most people can sniff out the B.S.; conversely, they know when you’re being yourself.
Would you agree people will respond favorably and will come back to you repeatedly when they see you as being real, instead of the typical sales rep
Being genuine is a rare quality in sales. Today’s world is full of sales phonies, social media hype and virtual fake sales personas. Who they portray is not really who they are or are willing to admit to being. Sales chest puffing is running rampant inside the sales world.
Those who are genuine in sales, search for and discover their own unique way of pursuing their passions and purpose.
Often, they forge an entirely new path to get to their destination.
It’s about what they think and say that makes them who they are. It’s what they do and how they view themselves within the sales world.
A genuine sales professional is guided by an internal compass, meaning they don’t follow the conventional or typical routes others take to achieve their goals.
It’s About Being Real
In a business world full of empty suits and sales façades, being real and transparent is completely nonnegotiable. I believe without this, one can be labeled a commodity.
I sincerely believe transparency and being real:
- Creates the foundational layers of trust
- Creates a strong, positive relationship that allows you to build loyalty
Transparency and being real is intentionally baring your soul by showing the true version of yourself. Many in sales have lost their identity due to fear of rejection, lack of self-confidence, a broken sales heart, or lack of fulfillment.
Being real, being genuine, being authentic…isn’t this what your clients crave? Genuine sales professionals know who they are. They don’t masquerade as someone they’re not. They’re willing to let down their guard and let their clients see it.
When we’re looking to build our personal relationships, we want to learn and grow from people of values. We identify and relate to people who are honest, trustworthy and kind. After all, phoniness can be sensed from miles away.
Stay True to Who You Are
Think for a moment, what it means to be true to yourself. Integrity, beliefs, personal values, honesty, sincerity, authentic, living by what is and what is not acceptable to you, morals, ethics, right and wrong, honor, truth. How many of these words would people associate with the sales world?
Those who absorb what it means to sell from the heart live by a code of morals and values. Being true to yourself is fundamental to living a life full of integrity.
Think about it: how many salespeople let their clients down by simply not living up to their promises? It’s your duty to live up to your obligations and fulfill them. This becomes your character and your brand.
Embrace Vulnerability
Vulnerability is the driving force of connection. It’s about being brave and tender. It’s nearly impossible to connect without it. We live for it in our personal lives, so what prevents us from doing this in our professional lives?
Why have we turned vulnerability into a sales weakness?
Without vulnerability, relationships struggle. Without vulnerability, how will your client relationships flourish?Vulnerability is key to connecting with your clients. It’s having the courage to open up who you are to another human. It’s saying with comfortable confidence the things that are pressing internally against you.
It’s opening yourself up to get closer to your clients. It’s about giving without expectation or a hidden agenda. It’s receiving with an open heart. This is Selling From the Heart!
Genuinely Care
In an environment that is becoming increasingly competitive, you must focus on building meaningful relationships with your clients. You must:
- Become genuinely interested in their business
- Genuinely connect with meaning
- Be genuine and curious with your questions
- Genuinely give a rip
Think of the following relationship equation with every one of your clients.
Engage + excite/conversation x caring = meaningful relationship.
