Los Alamitos, CA (March 4, 2025) – Epson announced a default judgment was entered for its recent lawsuit against Dr. J, an Amazon selling partner. Finding that Dr. J was unfairly competing by using false, deceptive, or misleading statements of fact that misrepresent the nature, quality, and characteristics of its current line of projector products, Dr. J was ordered to pay more than $580,000 in damages. Dr. J was also enjoined from any false or misleading advertising of its projector products, and from selling projectors online, including, but not limited to, Amazon.com, Walmart.com, as well as retail stores, regardless of the seller of the same.
White Brightness measured in Lumens is a significant feature used by consumers to make projector buying decisions. With actual White Brightness, tested according to the ISO 21118 standard, only measured at 2% (300 Lumens) of Dr. J’s claim of 15,000 Lumens, these highly inaccurate statements deceive consumers, misrepresent the quality of projection technology, and ultimately impact the integrity of the industry at large.
“Consumers count on companies to provide reliable and accurate product information and performance specs,” said Mike Isgrig, vice president, consumer sales and marketing, Epson America. “As an ongoing issue, brands that are falsifying White Brightness claims are not only hurting the end-user experiences of consumers, but also the overall perception of projection viewing, damaging the industry as whole. The highly inaccurate White Brightness claims by Dr. J is an example of gross negligence on the part of a brand and its commitment to truth in advertising.”
The initial complaint was made as part of Epson’s concentrated efforts to protect the projector market and ensure the implementation of internationally recognized and accepted brightness standards are used by brands to help consumers make informed purchasing decisions. The default judgement of the lawsuit and removal of these products benefits consumers, the retail channel and the larger projector industry.
Epson cautions shoppers to be wary of misleading metrics listed as “Lux,” “LED lumens,” or “Lamp Brightness” that fail to follow standardized methodology and therefore materially impacts a consumer’s ability to compare performance of projectors, especially when shopping Amazon and other online marketplaces. Measurement for projectors is defined by internationally recognized standards groups, including the International Organization for Standardization (ISO) and the International Committee for Display Metrology (ICDM). The ICDM publishes the Information Display Measurement Standards (IDMS) where methodology for measuring projector Color Brightness is defined. The ISO standard that defines projector White Brightness is ISO21118. In addition, the U.S. member body for ISO – ANSI (American National Standards Institute) – has adopted ISO 21118, underscoring ISO 21118 as the industry standard for White Brightness. When these standards are followed, there is zero ambiguity regarding how projector brightness is properly measured, advertised and compared.
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About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion.
Epson America, Inc., based in Los Alamitos, California, is Epson’s regional headquarters for the U.S., Canada, and Latin America.
