Alexandria, VA (Feb. 28, 2024) — The wrap community came together for the inaugural The Wrap Experience Summit, a three-day intimate setting for networking and learning. The event was an extension of a partnership between ISA and TWI, to develop programming for the wrap segment of the sign, graphics and visual communications industry.
The event included panel discussions by industry peers, roundtables that tackled pressing issues, and networking appointments to create and build relationships.
“This beta event was designed to help ISA and TWI better understand what this segment needs to grow professionally and sustainably,” said Craig Campbell, ISA’s vice president of business development. “Based on what we learned at the inaugural The Wrap Experience Summit, we will continue to develop valuable resources to this vital segment of our industry.”
ISA and TWI will again team up for wrap-related events at ISA International Sign Expo 2024 in Orlando, Florida April 10-12.
The Wrap Experience at ISA Sign Expo includes the Never Stop Learning™ contest in which three instructors train teams in wrap skills. At the end of each round, the teams will be judged on the quality of the wraps while the instructors will be critiqued on their teaching abilities.
The Wrap Experience also includes a dedicated area of the tradeshow floor with wrap products, including substrates and tools.
A pre-conference workshop on April 9, Business Bootcamp for Wrap Professionals by Avery Dennison, will help attendees tackle the business challenges unique to the wrap world.
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About International Sign Association
The International Sign Association (ISA) strives to be the leader in shaping and developing the sign, graphics, and visual communications community worldwide.
