Alexandria, VA (Feb. 22, 2023) — Nearly two months before ISA International Sign Expo 2023 stages in Las Vegas, exhibit booth sales have surpassed goals and more exhibitors are in the pipeline to join the event. This has created unprecedented enthusiasm and opportunity for attendees to connect with many new manufacturers, suppliers and distributors.
“We’re seeing a realignment of exhibitors,” said Karen Smith, ISA’s director of sales and partner engagement. “Typically, in Las Vegas, it is difficult for new companies to get into the lineup. Given the challenges that the sign, graphics and visual communications industry has had with supply chain issues, this creates opportunities for companies to diversify their existing supplier relationships and to explore the many new products that are innovating the industry.”
Exhibit sales are not the only sign of a robust ISA International Sign Expo 2023. Attendee registration is trending ahead of 2019, the last time the show was in Las Vegas before pandemic-related cancellations.
“We thought the 2022 event was mind-blowing,” said Lori Anderson, ISA president and CEO. “While that was our first entry back after COVID, we didn’t quite know what to expect and we were amazed by the business occurring on the trade show floor. As we head into the 2023 event, all signs are pointing to an even greater opportunity for networking, education and seeing the latest equipment. It’s a prime opportunity for attendees and suppliers to connect, especially as inflation and interest rates rise where capital investments are concerned.”
ISA International Sign Expo 2023 will be held at the Mandalay Bay Resort and Convention Center in Las Vegas from April 12-14, with a pre-conference day on April 11. Learn more here.
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About International Sign Association
The International Sign Association (ISA) strives to be the leader in shaping and developing the sign, graphics, and visual communications community worldwide.
