Melville, NY (Sept. 6, 2022) — To illustrate how the right technology can take the drama out of work, regardless of “where” the drama occurs, Canon U.S.A. Inc., a leader in digital imaging and hybrid workplace solutions, today is launching a new integrated marketing campaign, “Harmony at Work,” in partnership with McCann Detroit and global media agency MRM Media.
Rooted in the insight that in a world of chaos and drama, what the workforce seeks above all is harmony. The campaign features a variety of Canon’s products and solutions that can be used at home, in the office, at school, or anywhere in between.
“We are introducing the ‘Harmony at Work’ campaign to inspire the public by showcasing a range of available solutions that we have developed in recent years, in some cases in response to the pandemic, to meet evolving customer needs,” said Isao “Sammy” Kobayashi, senior vice president and general manager of Canon U.S.A. “Innovation is at the center of Canon’s DNA, and we are leveraging our core input and output technologies in exciting new ways, and through new service offerings. By launching this new marketing initiative, we hope to creatively and effectively demonstrate how Canon truly takes the drama out of work.”
Canon’s core audience for the campaign comprises the difference-makers in today’s society who are shaping the evolution of work and leading daily in their personal and professional lives. This group of innovators are not constrained by any boundaries or labels, including parents, students, entrepreneurs, small business owners, IT decision makers, side hustlers, and more. The cohort is highly resilient, battle-tested, and focused on removing the drama and increasing harmony in the workplace.
In addition to exciting, non-traditional and native media activations that will reach Canon’s target audience over the course of the campaign through new channels and experiences, “Harmony at Work” will feature a series of TV spots starring American actor and comedian Brett Gelman, known for his roles in current hit TV shows and feature films. Each “Harmony at Work” spot will focus on a dramatic scenario, taking place either at home, at a business, or at college. In each instance, Gelman’s character faces a challenge with work, and Canon has the solution.
“Canon’s ‘Harmony at Work’ pitch drew me in immediately due to its personal relatability,” said Gelman. “The pandemic has created drama for actors like myself, as media has been disrupted probably as much as any industry. It was fun to engage in a variety of personas and to discover how Canon can provide a work solution to every work drama. My father sold Canon cameras back in the day, so I know first-hand the impact the brand can have.”
Harmony at Work Spots:
- Smartest Dummy – Based in a home setting, Gelman appears as a virtual ventriloquist; his puppet suggests using a Canon MegaTank printer and Canon’s EOS Webcam Utility software to make life easier at his home office. Using the EOS Webcam Utility software, you can convert a compatible Canon camera into a high-quality webcam through a simple USB connection. By using a Canon MegaTank printer, you can save over $1,0001 on printing costs while achieving high productivity. Canon offers an extensive range of printers at every price level and for every customer need, providing ease of use, performance, affordability, creativity, and more.
- Thanks Mom – Gelman is a college student whose mother signs him up for Canon’s PIXMA Print Plan to avoid running out of ink and to save on the cost of printing his assignments. Canon’s PIXMA Print Plan is an ink subscription service for compatible PIXMA printers that ships ink automatically. The price depends on the plan you choose, and you decide which plan is right for you based on the number of pages you print. Customers can sign up and manage their subscriptions directly from Canon.
- Nama-Scan – Gelman plays a yoga studio owner/instructor, whose character is emotionally invested in his yoga studio when his accountant comes in with a shoebox of disorganized receipts. A Canon scanner that organizes his finances saves the day. Canon’s imageFORMULA “R” series scanners offer a range of options from an everyday scanner for managing daily affairs (R40, featured in the ad), to a hybrid photo/document scanner for personal and/or professional use (RS40), to a compact mobile scanner that can be carried for use on-the-go (R10), to a higher-end small business scanner for heavier use (R50).
- Advanced Technology – In this spot, Gelman will be a graphic novelist using Canon’s upcoming AMLOS (Activate My Line Of Sight) system.2 AMLOS is a hybrid meeting software solution being developed to utilize a single compatible Canon PTZ camera in a meeting room. It enables a user from home to see multiple angles of a room at the office based on what in-person participants focus on. The AMLOS system also allows in-person participants to perform certain actions using simple hand gestures.3 Gelman will meet with his illustrators virtually, utilizing the AMLOS solution to effectively share his vision with his team and to achieve a collaboration level that is the next best thing to being in person.
Check out Canon’s “Harmony at Work” TV spots or learn more about Canon products and solutions here.
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About Canon U.S.A. Inc.
Canon U.S.A. Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.6 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), as of 2021 has ranked in the top-five overall in U.S. patents granted for 36 consecutive years† and was one of Fortune magazine’s World’s Most Admired Companies in 2022. Canon U.S.A. was featured in Newsweek’s Most Loved Workplaces list for 2021, ranking among the top 100 companies for employee happiness and satisfaction at work. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility.
† Number of patents for 2021 are based on figures released by IFI CLAIMS Patent Services. Figures for 2005 to 2020 are based on information issued by the United States Patent and Trademark Office.
1 Claim is based on page yield of 6,000 Black/14,000 Color pages per ink bottle set and MSRP (USD) of $126.96 for full set of GI-26 ink bottles (1 bottle each of Cyan, Magenta, Yellow, Black) as of September 2022. Page yield of color inks is an average yield of cyan, magenta and yellow inks combined. Page yields of included ink bottles used for initial setup is lower than the replacement ink bottles, as a certain amount of ink is consumed to fill the print head during setup (charging the print head initially). Actual page yield and cost per print will vary significantly based on content printed, ink level maintained in all four ink reservoirs and other factors. Page yield is the estimate value based on Canon individual testing method using ISO/IEC 24712 test chart and continuous printing simulation with full set of replacement ink bottles after initial setup.
2 Not an offer for sale. Canon U.S.A. is currently developing the AMLOS solution. Please note that the AMLOS solution is not available for sale or use in the U.S. or elsewhere.
3 Specifications and features may change and no assurances can be given that this solution, in the current or any other form, will be made available for sale or use in the U.S. or elsewhere.
Subscription to, and/or purchase of, other Canon and third-party services and solutions required. Subject to applicable Canon or third-party provider’s terms and conditions. Neither Canon Inc. nor Canon U.S.A. Inc. represents or warrants any third-party product, service, or feature referenced hereunder.
See Canon U.S.A.’s Partner Portal for requirements, technical specifications and compatibility information. To learn more about the AMLOS solution, please contact your Canon Authorized Representative.
