ISA Quarterly Report: Positive Uptick Forecast for Sign and Graphics Industry

Alexandria, VA (Jan. 26, 2022) — Most sectors of the sign and graphics industry are looking on par or slightly better for 2022, according to the Sign Industry Quarterly Economic Report, produced by IHS Markit for the International Sign Association.

The report covers the fourth quarter of 2021 and was prepared in December. The report assesses four segments of the industry: two supplier markets (printing and electrical/digital signage) and two end markets (electric/digital signage and architectural signage). It also forecasts commodities.

Some highlights:

• Gross domestic product is expected to grow at 4.1% for 2022, down slightly from the 5.7% growth in 2021. Inflation is expected to be 4.2% for 2022, thanks to a sharp jump in consumer prices.
• Steel prices are expected to drop as demand falls. The infrastructure bill will have a small impact on steel prices and demand in 2022 but will drive demand in 2023. Lumber prices also are expected to drop in the first quarter of 2022.
• All four sectors of the industry are expected to recover in 2022, though architectural signage will cool slightly due to a weakening construction market.

The report is free for ISA, ISA Affiliated Association and NASSD members. Non-members may purchase it for $1,000 per quarterly forecast. This research can be accessed here. IHS details more of the findings in a recorded webinar.

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About International Sign Association
The International Sign Association (ISA) strives to be the leader in shaping and developing the sign, graphics, and visual communications community worldwide.

About the ISA Sign Industry Quarterly Economic Report
The ISA Sign Industry Quarterly Economic Report is designed to track current and future health of the on-premise sign industry with detailed market analysis by segment and industry. The ISA Sign Industry Quarterly Economic Report includes a custom market index approach, which presents a summary of forecast views of the business drivers. Users can track rapidly changing markets, respond to turning points and stay current with evolving business conditions. The ISA Sign Industry Quarterly Economic Report is compiled by IHS Markit on behalf of the International Sign Association.