Chicago (Feb. 5, 2018) — Clover Imaging Group (CIG), a global provider of imaging products, services and solutions, announced today that it has partnered with Pontrelli Marketing, Inc., a leader in creating comprehensive marketing foundations for office technology companies, to help dealers align their sales and marketing efforts and achieve their growth initiatives by developing and executing fully-integrated marketing strategies.
This new service, part of CIG’s Marketing Platform 2.0., is available exclusively to CIG’s dealer partners. Using proven, proprietary methodologies, Pontrelli Marketing will guide each dealer through the steps necessary to create and execute a targeted, results-driven marketing strategy. This process includes identifying their growth initiatives, collecting and analyzing customer data, optimizing their CRM, developing positioning and relevant messaging, and recommending marketing and sales tactics that will drive growth and profitability.
“We have found that many of our dealer partners simply lack the time and resources to develop and implement a fully integrated, data-driven marketing strategy. This partnership with Pontrelli Marketing gives our dealers access to a marketing firm with a deep understanding of the industry and a proven track record of helping office technology companies meet and surpass their growth goals,” said Luke Goldberg, EVP, Global Sales and Marketing for CIG.
“We are excited to partner with CIG in order to complement their comprehensive sales and marketing support offerings. Our partnership will provide a repeatable go to market process to successfully launch and measure the effectiveness of strategic initiatives, such as MPS,” states Dominic Pontrelli, president, Pontrelli Marketing Inc.
“Pontrelli Marketing’s proven marketing campaigns in conjunction with the Axess MPS programs allows MPS dealers to hone in on and harness their vertical market strength to drive growth and profitability. Pontrelli’s performance indicators will measure success through the prospecting cycle leading to additional MPS engagements,” said Aldo Spensieri, vice president, MPS Solutions for CIG.
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About Clover Imaging Group
Centered around sustainable innovation, Clover Imaging Group (CIG) offers independent dealers, OEMs, and retailers a complete imaging and solutions platform. CIG’s broad array of products and services includes award-winning remanufactured printer cartridges and parts, a comprehensive suite of managed print and technology services, and unparalleled marketing and sales support. Far from its early beginnings as an ink and toner remanufacturer, CIG has evolved into a billion-dollar enterprise backed by a world-class engineering, manufacturing and distribution infrastructure. These expansive capabilities enable CIG to provide a level of partnership unsurpassed in the aftermarket imaging space.
About Pontrelli Marketing
Pontrelli Marketing provides strategy and plan development and go-to-market strategy, with the unique ability to align marketing and sales efforts to successfully execute common strategic growth initiatives. We specialize in data-driven analysis to support better decision making. Customers are changing how they buy, blurring the lines between traditional B2B sales and marketing efforts. Use of industry proven rigorous, data-based analyses, technology and agile techniques provide for executable targeted marketing campaigns in areas which yield the highest probability of success.
