LAS VEGAS (April 7, 2015) – Iconic international brands Toshiba America Business Solutions, Inc. and Coca-Cola have entered into formal, multi-year agreements to become “Founding Partners” of the new Las Vegas Arena. The arena, scheduled to open in spring 2016, is owned by Las Vegas Arena Company partners AEG and MGM Resorts International (NYSE: MGM).
NAMING OF TOSHIBA PLAZA ALSO ANNOUNCED
A central component of Toshiba’s agreement is the naming rights partnership for the two-acre outdoor public plaza being created outside of the arena’s main (north) entrance. With customized brand integration designed by AEG, MGM and Toshiba, Toshiba Plaza is being developed as an integral part of the guest experience. The 75,000 sq. ft. entertainment space will have a performance stage and a variety of video screens and other interactive content and display areas which will be programmed before, during and after Arena events. On non-Arena event days, guests will come to Toshiba Plaza where a variety of unique events will be created and produced to provide additional showcase opportunities such as community events, concerts and music festivals, awards show pre-functions, fan festivals, fashion shows, charity events, holiday celebrations, convention-related activities and food and wine festivals among others.
Under the multi-faceted Founding Partner agreement, Toshiba also becomes the arena’s exclusive supplier for digital signage and displays as well as multifunction printers and copiers, enabling them to expose the arena staff, executives and guests to its full line of products and systems.
“The combination of Toshiba Plaza and the Las Vegas Arena represent a unique opportunity to showcase Toshiba technology and innovation in one of the world’s most technologically advanced destinations,” said Bill Melo, Chief Marketing Executive for Toshiba America Business Solutions. “We are looking forward to creating a one-of-a-kind fan experience together with our partners AEG and MGM.”
FOUNDING PARTNERS RECEIVE COMPREHENSIVE PACKAGES
As Founding Partners, each of the global brands will receive customized sponsorship packages including, but not limited to, permanent and digital signage within the arena and on the exterior façade, interactive concourse displays and customized digital exposure including official web-site and social media presence. The new Founding Partners will also each receive numerous hospitality benefits including the use of one of the arena’s Luxury Suites, ticketing opportunities and the ability to use the arena and plaza for sponsored public or private events on an annual basis.
“Less than a year since our groundbreaking ceremony, today’s announcement is confirmation that both excitement and momentum for this incredible project continues to rise on all fronts,” said Todd Goldstein, Chief Revenue Officer, AEG. “The commitment from global and iconic brands Toshiba and Coca-Cola is truly an indicator of the tremendous value that the business community places on this market and this project.”
COCA-COLA BECOMES SUPPLIER OF SPARKLING AND STILL BEVERAGES
In addition to the above elements of the Founding Partnership, Coca-Cola’s agreement calls for the world’s largest beverage company to be the exclusive supplier of all sparkling and still beverages in the arena, Toshiba Plaza and adjacent Park being developed by MGM Resorts. Coca-Cola will also work with the arena developers to create a branded Fan Activation Zone for a minimum of four events annually in addition to having the ability to use an exclusive exterior activation space within Toshiba Plaza for a variety of events throughout the year.
“There’s no question the Las Vegas Arena will become known as a world-renowned venue and an icon for the city of Las Vegas,” said Sharon Byers, senior vice president, Marketing Assets, Coca-Cola North America. “As a Founding Partner, we’re looking forward to refreshing event attendees with our sparkling and still beverages and bringing people together over good-times and ice, cold delicious Coca-Cola.”
The privately funded, 20,000-seat, $375 million indoor arena is located west of the Las Vegas Strip between New York-New York Hotel & Casino and Monte Carlo Resort and Casino. Las Vegas’ newest landmark is expected to host more than 100 events annually including boxing, UFC and other sporting events, major headline entertainment, awards shows and special events. The venue also will feature 50 luxury suites, more than two dozen private loge boxes and other specially designed exclusive hospitality offerings never before featured in a facility of its kind.
Mark Prows, senior vice president, Arenas for MGM Resorts International, said, “We are committed to partnering with Toshiba and Coca-Cola, two global leaders in their respective industries and our newest Las Vegas Arena Founding Partners. Toshiba Plaza will offer our guests a variety of outdoor entertainment programming annually which will create an additional, exclusive experience for Las Vegas visitors and the local community.”
Toshiba America Business Solutions, Inc. and Coca-Cola join Schneider Electric as part of the elite group of category exclusive brands designated as arena Founding Partners.
“AEG Global Partnerships strives to align the iconic sports and entertainment platforms we develop with the greatest brands in the world and the relationships created with Toshiba and Coke for the new Las Vegas Arena are perfect example of that objective,” said Nick Baker, senior vice president, AEG Global Partnerships. “We are grateful to have true partners that share in a visionary approach and the commitment to activate platforms such as the Arena and Toshiba Plaza in such unique manners.”
AEG Global Partnerships, an affiliate of AEG that collaborates with more than 120 venues and other AEG assets worldwide to create sales and marketing platforms, is overseeing the sale of naming rights, sponsorships, premium seating and luxury suite sales for the new Las Vegas showplace.
About Toshiba America Business Solutions, Inc.
Irvine, Calif.-based Toshiba America Business Solutions, Inc., (TABS) is an independent operating company of Toshiba Corporation, a Fortune Global 500 company and the world’s eighth-largest integrated electronics manufacturer. TABS provides printing, scanning and copying solutions, managed document services and digital signage for businesses of all sizes. The company’s award-winning e-STUDIO™ copiers and printers provide quality performance with the security businesses need today. Complementing its hardware offering is a full suite of document workflow, capture and security services including Encompass™, the company’s industry-leading Managed Print Services program. Encompass enables clients to print less, optimize workflow and improve energy efficiency. TABS’ Ellumina™ digital signage offering includes all of the hardware, software and services needed to implement both static and interactive digital signage installations. TABS provides content creation and management, displays, integration, installation and project management services as well as financing for solutions ranging for a single screen to the biggest arenas and stadiums. For more information on Toshiba solutions and services available in the United States and Latin America, please visit www.business.toshiba.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, atwww.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is one of the world’s leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company also owns 51% of MGM China Holdings Limited, which owns the MGM Macau resort and casino and is in the process of developing a gaming resort in Cotai, and 50% of CityCenter in Las Vegas, which features ARIA Resort & Casino. For more information about MGM Resorts International, visit the Company’s website atwww.mgmresorts.com.
About AEG:
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Mercedes-Benz Arena (Shanghai, China), Allphones Arena (Sydney, Australia) and The O2 arena and entertainment district (London, England). Developed by AEG, L.A. LIVE is a 4 million square foot/$3 billion downtown Los Angeles sports, & entertainment district featuring Nokia Theatre L.A. LIVE, Club Nokia, and a 54-story, 1001-room convention “headquarters” destination. In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling stage race. Along with AEG Facilities, other global divisions include AEG Live, the world’s second largest concert promotion and touring companies comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program featuring the industry’s first sustainability report while in 2011, AEG introduced AXS a comprehensive entertainment platform serving as the company’s primary consumer brand including AXS Ticketing, Examiner.com and the AXS TV network. For additional information, visitwww.aegworldwide.com
