Features

27th Annual Cannata Awards Winners

It was another great event at Nanina’s In the Park in Belleville, New Jersey hosted by Frank Cannata, president of Marketing Research Consultants.  It’s hard to believe this has been going on for
Read More

Submitted for Your Document Management Approval: DocuLex Archive Studio

Wading through the myriad of document management solutions on the market can be quite the headache for the office technology reseller, but a document management solution has become one of those
Read More

Food for Thought: Sound Bites from the Strategy Development 2012 Client Symposium

There’s a wealth of educational opportunities for the independent dealer, many of them invaluable. Recently I attended one of these events, the Strategy Development 2012 Client Symposium, Sept.
Read More

Making Friends and Winning Customers with Social Media

The rules of engagement have changed, particularly when it comes to engaging customers and prospects. The old ways of marketing and promotions are not necessarily being supplanted by new ones as
Read More

Hail to the Lexmark Fleet Manager 2.0

Lexmark dealers looking to get a foothold into the managed printer services (MPS) world needn’t look much further than Fleet Manager 2.0, Lexmark’s vendor-neutral MPS offering. For the office
Read More

Ricoh’s New Healthcare “Niche” MFP & Printer

A few weeks ago, one of our manufacturer’s reps visited our office telling us about a new series of printers (at least that’s what I thought) that were being marketed specifically for the
Read More

Mobile Printing Weather Report: Slightly Breezy

You probably don’t need me to tell you that mobile printing is piping hot right now, if not in practice in conversation. Most printer and MFP manufacturers seem to be addressing mobility in one
Read More

Off the Record

Here’s a new column where I present interesting comments that were made to me off the record. I think it’s a great way to share what’s going on in people’s minds when they can speak freely and
Read More

What, Another Office Technology Industry Peer Collaboration Group?

Back in April BTA announced the launch of a new office technology industry dealer peer collaboration group focused on bringing non-competing dealers together to share best practices and
Read More

Missing the Point with Sharp

There have been numerous commentators providing opinions as to Sharp’s future in the copier business. An article by Nikkei suggested that Kyocera was in discussions to buy Sharp’s copier
Read More

Great Expectations 2: What Manufacturers Expect from their Dealers

Last week we presented comments from dealers on what they expect from their manufacturers. This week we’re turning the tables and asking manufacturers what they expect from their dealers. As with
Read More

Ricoh Makes Strategic Investment in PTI Marketing Technologies

In case you missed it earlier this week Ricoh Company, Ltd. announced that they had made a significant investment in PTI Marketing Technologies, a provider of Web-to-print and marketing
Read More