Features

Why Work with an Online Marketer?

With every business having a Website (really it’s a must), the challenge is not only to be visually more impressive than your competition, but also have a site that ranks higher in search
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Equipment Brokers Unlimited Helps Dealers Make Solid Margins on Pre-Owned Copiers

Marc Theaman, vice president of sales for Equipment Brokers Unlimited (EBU), a wholesaler that specializes in new and pre-owned copiers, is on a mission to change the perception of the used
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Mailbag

In case you missed the comments for some of last week’s articles, here’s three worth sharing. The first two were in response to the “Off the Record” piece on the manufacturer’s race to zero. The
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Off the Record: The Race to Zero

It’s been awhile since I presented an installment of “Off the Record,” a department that allows dealers to anonymously and honestly share their concerns about the issues and trends affecting
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Mixed MPS Messages Part 3

Quality Business Systems in Towson, MD might be considered a smaller dealership when one looks at its revenues, but they continue to be a viable contender in the Towson, MD market ever since CEO
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Three Reasons Why Most Marketing Programs Don’t Work

So here you are in the peak of the summer season. You’ve managed to get through a heat wave, crab grass, a vacation if you’re lucky, and the extra work you inherited as a result of other people’s
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Mixed MPS Messages Part 2

It’s usually not all that surprising when a high-profile dealer such as Jerry Blaine of LDI Color Toolbox in Jericho, NY, makes a case for MPS. That’s exactly what he did in a recent interview
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Improve Your Hiring Process – Define Your Company’s Work Ethic

Work ethic is about a set of ideas, beliefs, and patterns of behaviors. Before you can look for work ethic synergies and possible conflicts from a job applicant you must first define your
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Mixed MPS Messages Part 1

This is the first in an ongoing series looking at what dealers across the country are experiencing in the MPS market and their strategies for marketing or not marketing MPS. “I hate the word MPS,
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Talking Asset Management with Innovolt’s Walter Crowder

  The name of the game in the power protection world these days isn’t power protection, it’s intelligent asset management. The technology is evolving into solutions that provide power
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Uniting Acronyms with New Media

Acronyms play a big role in our industry: NEMA, ISO, and ANSI are just a few examples. So we at ESP/SurgeX thought we’d attempt to make an acronym for a blog post about acronyms. Hopefully you’ll
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Straight Talk with MPSA President Greg Walters, Part 2

Greg Walters seems to have done just about everything over the course of his career. He’s sold managed print services, he’s been an industry consultant with his new company Walters &
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