Features

Professional Sports Promotions Can Reap Sales Rewards on Back End

This time of year brings about two certainties: little (and not so small) people dressing in various costumes with the intention of getting a piece of candy or two from your bucket of goodies.
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ENX Magazine Releases Prestigious List of 2017 Elite Dealers

Toluca Lake, CA (Oct. 18, 2017) — Affinity Business Communications, publisher of ENX Magazine and ENX The Week In Imaging, is proud to announce the list of 2017 Elite Dealers. This annual Who’s
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Difference Maker West McDonald Helps Dealers Steer their Ships Toward Success

It is almost all an office equipment dealership can handle in tending to the day-to-day operations—dealing with staff, customers, vendors, suppliers…doing everything that’s necessary to keep the
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A Dealer Giveaway Can Often be the Takeaway for Procuring Clients

Selling, in its purest form, is the ability to reach out to prospects in a manner that, though it may be uncomplicated in its mechanics, has a tendency to resonate with people. A campaign need
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Bumps in the Road to Success Won’t Deter Ricoh Difference Maker Glenn Laverty

There are several ways one can view an obstacle. It can either be a roadblock or deterrent to your ultimate goal, or it can merely serve as a bump in the road. Those with big-picture perspective
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Sales and Marketing Tools: A PPC Case Study, and Adding Heat to Bring Light to a Website’s Weaknesses

The world of marketing is something of an inexact science that search engine optimization and analytics attempt to turn into a mathematical equation when it comes to pay per click (PPC) search
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Smart Document Scanning in the Digital Age: Taming the Paper Tiger (White Paper)

The following excerpt is taken from the Panasonic white paper, “Smart Scanning in the Digital Age: Taming the Paper Tiger.” The complete work can be downloaded for free by clicking
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Bringing Life to Inventions Sparks Imagination of Konica Minolta Difference Maker Dennis Curry

It really comes as no surprise that some of the most intelligent and transformative performers in the world of technology innovation embark on a never-ending quest for knowledge that merely
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Nontraditional Avenues Help Reinforce Dealers’ Sales and Marketing Tactics

Cold calls, warm leads and hot prospects. It seems most office technology dealerships are fairly adept at taking the temperature of their clients and prospective business partners, but sometimes
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Clover Difference Maker Jim Cerkleski’s Incredible Journey Marked by Pivots and Divots

If any chief executive has earned the right to be cloistered in a proverbial ivory tower, it would be Jim Cerkleski. He is the CEO of Clover Holdings, a company with annual revenue in excess of
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Security Best Practices and Prospecting Tools Highlight Day Two of BTA Grand Slam

Philadelphia—Day two of the BTA Grand Slam here at the Marriott Downtown was a spirited affair for the approximately 50 dealers in attendance, with an educational agenda that was uplifting,
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Keeping Promises the Key to Keeping Customers for Difference Maker Hunter McCarty of RJ Young

A sad but true fact of human nature is that bad news travels faster than good news. The key to success in the office technology industry is the ability to control that message, and the best way
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