Xerox Acquires Two Dealers, Expands Business Relationship with HP

Xerox (NYSE: XRX) has acquired two new multi-brand dealers, Rabbit Office Automation (ROA) and Heritage Business Systems (HBS), to grow its presence in the San Francisco Bay area and the Delaware Valley, respectively.

Mike Feldman, Xerox

“We are focused on further penetrating the small-to-medium sized business market through organic and inorganic growth, which includes making investments in dealers like ROA and HBS,” said Mike Feldman, president of Americas Operations, Xerox. “Integrating ROA and HBS into Xerox Business Solutions (XBS) will expand our local footprint, and clients will now have access to the industry’s most comprehensive offering portfolio.”

XBS will integrate these dealers into two of their local Xerox companies. ROA will become part of MRC, located in San Diego, and HBS will become part of Stewart, located in Mt. Laurel, New Jersey.

In addition, Xerox and HP Inc. (NYSE: HPQ) announced an expansion of the companies’ business relationship.

Xerox will source from HP certain A4 and entry-level A3 products with the majority running on Xerox’s award-winning ConnectKey controller software, and Xerox will supply toner to HP for these and other products. The printers will be based primarily on the laser printing technology HP acquired from Samsung in 2017.

In addition, the companies have agreed to partner in the Device as a Service (DaaS) market. Xerox will become a DaaS specialist in HP’s Partner First program in the U.S. Xerox’s services capabilities and customer reach in the small to midsize business market, combined with HP’s award-winning DaaS PC offerings, will allow both companies to meet a wider range of customer needs. Xerox will be authorized to sell HP PCs, displays and accessories to its commercial customers through DaaS. HP will also make Xerox’s cloud-based content management platform DocuShare Flex available on its commercial PCs distributed in the U.S.

Steve Bandrowczak, Xerox

“This announcement broadens our portfolio of products, software and services, expands the reach of DocuShare Flex, increases productivity in our toner facilities, strengthens ConnectKey’s position in our printer family, and makes us a formidable player in the IT Solutions business especially with the small to midsize business we know so well,” said Steve Bandrowczak, president and chief operations officer, Xerox.

“This arrangement is an extension of our existing relationship and creates incremental opportunities for HP in several important areas,” said Enrique Lores, president, Imaging and Printing, HP Inc. “It further demonstrates the strength of HP’s differentiated IP and portfolio and positions the business for growth over time in both office printing and DaaS.”

The companies will announce release dates for the relevant A4 and entry-level A3 printers closer to product launches. Xerox expects to begin offering HP DaaS to U.S. customers in the second half of 2019.

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About HP Inc.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers and 3D printing solutions, we engineer experiences that amaze.

About Xerox
In the era of intelligent work, we’re not just thinking about the future, we’re making it. Xerox Corporation is a technology leader focused on the intersection of digital and physical. We use automation and next-generation personalization to redefine productivity, drive growth and make the world more secure. Every day, our innovative technologies and intelligent work solutions—Powered by Xerox—help people communicate and work better.