It’s a new year. You’ve set some lofty revenue goals, and you probably need some marketing help to achieve them. But before you start tackling those goals, allow me to pose three questions. Q: How would you rate your 2024 marketing effectiveness on a 1–10 scale? If 10 is perfect, Read More

A consultant I hired when I was VP of sales and marketing for a $30 million MSP told me about the secret behind successful salespeople. He said they’re great at finding growth trends, and once they do, they focus their efforts on those trends because that’s where the opportunity Read More

A few years ago, at the Imaging Industries Executive Connection Summit, I recall another speaker saying that 41% of millennials preferred digital communication over live communication. As a B2B sales coach and owner of a digital marketing agency, that stat rung my bell. When Read More

This piece originally appeared on the GreatAmerica Office Equipment Blog forum. Click here to read other topics of interest to our industry. I’ve been in sales for years. Since 1998, I’ve worked with over 500 companies coaching over 20,000 salespeople about contemporary selling Read More