Across the World of Marketing, Dealers Identify Tools for Every Need

Want help with your marketing? Simply Google “marketing resources” and you will be inundated with a wealth of options. Then the question becomes, what subset of marketing are you seeking: email, social media, SEO, reporting/analytics tools, AI-flavored options, scripting, copy
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Switching Channels: ENX Magazine Adds Facebook Page

Affinity Business Communications is excited to announce ENX Magazine has created a Facebook page to better connect with readers. The page went live Feb. 20. ENX ownership and editorial staff had concluded that the former Twitter (now known as X) did not represent the desired
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Square 9 Softworks Launches Exclusive New Customer Referral Program With Rewards

New Haven, CT (Feb. 18, 2025) – Square 9 Softworks is excited to announce the launch of Square 9 Shareworks, a customer referral program designed to grow our network and show appreciation to customers who contribute to this growth. For every referral a customer shares with
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Diversification Destination: Toshiba’s Larry White Shows Shortest Distance to Profit

Regardless of what magazine or analyst report you read, webinar you log into, or manufacturer conference you attend, they all have reached the same conclusion when it comes to growth opportunities for the office dealer space. That common denominator is diversification. In other
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Socially Acceptable: Making an Argument for Marketing Different Channels

If social media represented a hairdo, LinkedIn would be “business in the front,” with Facebook assuming the role of “party in the back.” The networks have much in common, but it’s the tone and intent that distinguish the pair. As such, the posting strategy tends to take
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Rite of Spring: Nominations Open for 2025 Difference Makers

Perhaps it’s only fitting that the editors of ENX Magazine are currently focusing on the March issue’s State of the Industry report on corporate culture. Fast-forward two months, and we will be bringing you living, breathing examples of what a quality culture can yield.
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Whatever Floats Your Boats: Executive Connection Summit Delivers Balanced Menu for Dealers

If you’d never heard of quantum computing before attending the Executive Connection Summit (ECS) last month, then you certainly got a crash course in one of the major technologies destined to change the landscape of the business community and beyond. But if Sean Brehm’s hour-long
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Transmission Received: eGoldFax Carves Out Leadership Position in Data Privacy

A funny thing happened en route to the humble fax machine’s quiet exit from communications technology. Faxing didn’t actually check out; it went underground instead. More precisely, it launched into the cloud, where it still plays a valuable role for health care, legal and other
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IT Prowess and Embracing Technology Create a Psychology of Success for Repeat Business Systems

While it doesn’t take a degree in psychology to master the art of listening, Dawn Abbuhl has one anyway. The president of Albany, New York-based Repeat Business Systems gleans something of an advantage from her background as a licensed psychologist (she still provides
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Marketing to the B2B Masses: Winning the Race to the Customer

When last we weighed in on the subject of marketing, one of the most pressing questions evolved around the trend toward outsourcing and the argument in favor of building a department in house. What we didn’t quite take into account was the movement toward dealers doing both,
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Two-Minute Drill: DEX Imaging Finds in Bill Wosilius the Perfect Captain to Steer its Managed IT Vessel

Bill Wosilius knows what a good managed IT provider looks like. That’s because, quite frankly, he’s seen more than his share of firms that don’t quite appreciate the notion that managed IT is more about service than technology. That’s a nice way of saying lackluster competitors
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Hot Takes: Attendees Share Initial Reflections on Executive Connection Summit

We’ve barely had time to unpack from our three-day journey to Scottsdale, Arizona, let alone reflect on the program rolled out during the Executive Connection Summit (ECS), held Jan. 12-15 at the Scottsdale Resort at McCormick Ranch. ECS founder/Consortium shepherds Mike
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The Road to Improving Your Business Partnerships, Vol. II

There’s nothing like the beginning of a new year to trigger the process of reflection, evaluation and self-introspection. Regardless of how you want to tag it, we’re basically using January as the period to determine what’s working, what needs improving and which steps are needed
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Emerald Strategic Marketing Provides Comprehensive Website Upgrade for Pulse Technology

Navarre, FL (Jan. 21, 2025) — Emerald Strategic Marketing, a digital marketing agency specializing in services including SEO, social media management and other marketing services tailored to the B2B tech and SaaS (software as a service) industries, recently completed a
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