January 29, 2023

When looking at how our business has evolved over recent years, it’s become clear that, if you’re a sales executive, you should consider adding marketing to your key initiatives and responsibilities. Combining these marketing efforts with prospecting can help you build your own Read More

Imagine your company is delivering crucial equipment to a client that could make or break your company. Would you ever dream of sending it without your delivery driver having a clear destination? Of course not. So why would you permit your service manager to operate without Read More

In conjunction with this month’s State of the Industry report on marketing, our dealer panel has provided seven successful campaigns and strategies that were rolled out in 2022. A little creativity and a lot of ingenuity enabled these dealers to produce campaigns that speak to Read More

In mapping out a timeline of the past 25 years, Jim Coriddi notes remarkable growth spurts walk hand-in-hand with some of the most significant business advances/movements to hit the office technology sector. The senior vice president, dealer division for Ricoh USA, Inc. touched Read More

The world of mergers and acquisitions (M&A) can be a complex one. Income statements, balance sheets, market strategies, product and service portfolios, primary vendor lines and any number of performance metrics can go a long way toward projecting whether a potential target Read More

Given the symbiotic relationship between sales and marketing, it’s curious that there are dealers within the office technology sector that have chosen to outsource their marketing needs. After all, who would better understand the industry, the intricacies of customer verticals, Read More