Should copier sales reps leverage the power of branding to differentiate themselves to rise above the noise? My answer, an absolute yes!
Branding is powerful. When you think of brands, most turn to large brands such as Google, Amazon, Starbucks and McDonalds, just to name a few. Why is establishing a world-class business brand invaluable? Besides the distinct value it brings, branding provides business leverage. In sales we know commodity competes only on price. As for a great sales brand, price is not the single issue.
We are all too familiar with the age old saying, “People love to buy, but hate to be sold.”
As a recovering copier sales rep, nowhere is this more epitomized than the stereotypical copier salesperson – close, close and close – all about them – knight in shining armor during the sale but turns into the “frog” after the sale- last week of the month closes. The horror stories of copier sales reps exist; not all bad but do exist.
Top of mind words to describe the copier industry, “tough”, “dog eat dog”, “price driven”, “all talk no action”. I am here to tell you it doesn’t have to be this way.
Attention to all in the Office Technology Space…. Time to start building your BRAND IMAGE!
Top performing copier sales reps can build their own brand by the way they sell and position themselves in the marketplace. Copier sales reps can differentiate themselves by helping buyers think through problems differently than the competition. This leaves the prospect with a more informed view of the problem, and a clearer picture of the issues and consequences of taking action.
Are you delivering the promise of your brand?
As a copier sales rep in one of the most crowded marketplaces in the United States, I was able to rise above the noise by building out my brand. I set aside my sales ego, set aside my fears and learned how to build out my online brand. Why you ask, this is why… the Internet and Google.
I learned how to play in the online sandbox. I came to grips the buying process changed. Your clients and prospects are forming opinions, learning technical specifications, building prerequisite checklists, narrowing down their options, searching for answers to their problems all on their own, all with minimal influence from you.
I share this with you because what we sell as copier sales reps increasingly look more like what our competition sells. The days of competitive advantages on products alone are not as sustainable as they used to be.
A great personal brand can be achieved. As a copier sales rep you must become the competitive advantage versus just selling the competitive advantage.
In order to achieve success in this hyper-connected business world copier sales reps must learn how to build out their online presence.
Copier Sales Reps this may be your first handshake
