Rick Bastinelli
This week Rick Bastinelli, president of Centric Business Systems with offices throughout Maryland shares his dealership’s most notable sale of the week.
What was this week’s most notable sale?
Bastinelli: Two Ricoh color production printers, the Ricoh Pro C901 and Ricoh Pro C751.
Who bought it?
Bastinelli: A production print copy center.
Why did they pick these products?
Bastinelli: They were an existing Centric customer using Ricoh equipment and were pleased with the success of the products, which allowed us to dramatically expand our relationship with them. They transitioned a lot of their work that was previously being done on a press and moved it over specifically to the Pro C901.
How long did this sale take to close?
Bastinelli: It was approximately a 90-day sales cycle. It’s really been a very significant part of our business because the overall images we’re losing in the office environment we’ve been able to offset by focusing on the production environment.
