Last week’s announcement that James Loffler would assume the mantle of president for Loffler Companies represented not so much a changing of the guard—after all, his father, Jim, remains at the CEO helm—but is more in the vein of the passing of a torch. It’s a celebration of the continuation of family-owned leadership and the values it represents, the same ones that have made Loffler Companies one of several cornerstone Midwestern dealers and a recognized leader.
From garage startup to $124 million performer in the span of 35 years is a testament to the strength and vitality of the oft-assailed family-owned business. The younger Loffler will undoubtedly lean heavily on the corporate game book of exceeding customer expectations. We spoke with him for this segment of Two-Minute Drill to learn more about his approach as the industry gradually exits the pandemic, and what we can expect to see from Loffler Companies moving forward.
You’re taking on this new responsibility during one of the most challenging times in recent history. In your estimation, what will be the key to thriving as we gradually exit this period?
Loffler: Staying relevant. The pandemic has forever changed the way we use technology. It is our job as technology providers to lead and empower our customers with new ways of leveraging technology. Having a diversified product offering including IT, cloud and security services has been, and will continue to be, a key contributor to our growth strategy. We feel very positive about 2021.
What do you feel you bring to the table from a leadership standpoint?
Loffler: Having worked my way up through the ranks (IT solutions, sales, operations and management) gives me a well-rounded perspective on how successful teams work together to accomplish amazing things. I am bringing a clear vision to guide the company and a passion to motivate and develop our amazing team of people.
What are some of your immediate and long-term goals?
Loffler: Our immediate goals include:
- Market expansion
- Successful relocation to our new headquarters
- Specific (in-person) events focused on building employee and customer relationships
- Efficient operations focused on delivering the best customer experience
Our long-term goals:
- Market expansion
- Systems Integrations and automation to enable scale
- Employee development
- Constant focus on our industry-leading product stack
Your parents have established a firm foundation for success. How do you build upon what they’ve been able to achieve?
Loffler: I believe much of our future success will be grounded in the same values that have brought us to this point, which include a strong focus on helping our employees, customers, community and partners succeed. The second part of the equation will be a culture that embraces the evolution of technology and a leadership structure that is laser-focused on keeping us at the leading edge.
