I’m curious.
Do you ever watch OEM or document imaging related videos on YouTube?
Plenty of OEMs and even dealers either have YouTube channels or post videos on YouTube. If you watch do you find these helpful or informative? If I can be honest for a moment, I love writing about the document imaging industry and being immersed in the midst of it every day, but please don’t make me watch your videos.
That comment may be anathema to some folks in the industry who are enamored with all forms of social media. And I’m sure these videos are useful for training technicians and sales reps, and educating customers on how to do things like change a toner cartridge or dealing with other simple device issues that they can easily correct themselves just by watching a video.
But how many people watch an instructional video instead of calling the support line? Or are they still conditioned to pick up the phone and call service at the first sign of trouble?
I started thinking about this while recalling the problem I had starting my snow blower after the first snow storm of the year and then again a few weeks ago when I couldn’t get my lawn tractor to start a week after I had it tuned up. In both instances I went directly to the Internet, did not pass go, and watched a YouTube video. It didn’t help either time; instead, my next door neighbor came up with the solution, gas treatment to get the moisture out of the gas tank of my snow blower.
Not finding a solution for my lawn tractor on the Internet or in a video, I called the service department of the business that serviced my tractor. I ended up leaving a message and then went outside to try and start it one more time. It was a spring time miracle, the engine turned over and I was back in the lawn mowing business.
The point is that even though watching document imaging videos doesn’t turn me on, I can see why some find these beneficial. Based on my experiences with my snow blower and lawn tractor, if I worked in a traditional office and had a problem with MFP, I’d be the first one to hit up the Internet and maybe even watch a document imaging video on YouTube.
And that’s not a contradiction.
At least I don’t think so.
Thanks for reading.
