I was just reading an article from Software Advice on “How Does Twitter Use Twitter to Recruit?”
Since recruitment is an ongoing challenge for the independent dealer channel as is learning how to best leverage social media for marketing and recruiting, this should be required reading for any dealer grappling with either or both of these issues.
In the article author Erin Osterhaus cites a key finding from the 2013 Recruiting Channels Survey by Software Advice that reveals social media has become the number three source for candidates and was the channel delivering the best quality candidates, second only to employee referrals. Of note too was that half of all recruiters participating in the survey said they would increase their investment in social media sourcing channels in 2013.
Osterhaus also interviewed Anitra Collins, Twitter’s recruiting programs officer, who offered some useful insights into Twitter’s recruiting strategy.
Osterhaus writes that if you’re going to use Twitter to recruit, you should create a clear and executable strategy. “Twitter should be used for more than just blasting out job postings. Sure, creating awareness about new positions is one part of the strategy. But there’s another side to the coin that Twitter capitalizes on: you can create a real-time view into your company’s culture, making people want to work for you.”
Twitter’s Twitter handle is @JoinTheFlock and Collins tells Osterhaus, “We offer more than just job listings; we also share news about events happening within the company, external events we attend and insights from our executives. The handle gives our followers a look into what’s happening inside of the company and a bit about what makes Twitter a great place to work.”
There are several ways Twitter uses Twitter to get the word out about open positions, grow its following and, source and attract great talent, according to the article. Those initiatives can be easily adopted by office technology dealers and include:
- Use employees to Tweet jobs
- Share news and events to expose your culture
- Harness the power of the hashtag
- Leverage video
- Connect with candidates
I encourage you to read the entire article for more in depth details on each of those initiatives, particularly if the old school way isn’t working for you as well as it used to before the advent of social media.
Thanks for reading.
