I’ve been spending the past few weeks reading the Elite Dealer nomination forms that are rolling in. As the summer months wind down, they’re good summer reads. I find it fascinating to learn how dealers—large and small—do what they do. I’m equally amazed at the time and effort people put into filling these out. Even those who provide short responses, help paint a vibrant picture of what’s going on in within the dealer channel.
Good news for all you procrastinators, my original deadline was Sept. 6 however I’m extending that to Sept. 15 since I now realize I have a little more time than I had originally planned to make my final selections and get the October profiles together.
Dealers who have already sent in their submissions range from $5K dealerships to those doing more than $100 million a year. Keep in mind that the Elite Dealer selections aren’t limited to only larger dealers doing millions and millions of dollars a year in business. Everybody counts in our book and if you make a good case for your dealership and impress us with your innovative marketing programs, growth or consistent performance, community involvement, and your work culture, then you’ve got an excellent chance of making the final cut when we make our 2013 Elite Dealer selections.
After doing this for so many years, I’m convinced that every dealer, no matter how big or how small fills a niche in their market and those niches have been sustaining this industry for so many years.
I’m already making some of this year’s Elite Dealer selections and writing the profiles of those dealers that will appear in The Week in Imaging throughout the month of October. If you’ve got a good story to tell and would like your peers and others in the industry to know what makes your dealership special, then please take the time to fill out the Elite Dealer nomination form. If you’ve submitted in the past couple of years, you only need to update your past efforts. If this is your first time, it shouldn’t be that daunting. After all, you’re only describing who you are and what you do, and what you do best. Those are stories you probably tell customers and prospects every day.
So, if you haven’t gotten around to submitting, time is still on your side.
Thanks for reading.
