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Featured Customer – Ray Morgan Company

Greg Martin

Established in 1956, the Ray Morgan Company (RMC) has grown to be Canon’s largest independent dealer in the western U.S. Other product lines include: Kyocera, Samsung, HP.

RMC has the resources to compete with national organizations and remains committed to being locally-owned in order to optimize customer service. Being community-based allows for rapid decision making, enhancing the customer experience.

RMC management recognizes that bigger is not always better. Every single RMC employee is highly responsive and customer focused. The ownership group is involved in day-to-day operations: each one accessible by phone.

RMC generates 50 million dollars in annual revenue, employs 260 people in three states, including 75 highly-trained service technicians. Additionally, RMC has a full-blown professional services division with a helpdesk and 15 certified network engineers.

Another competitive advantage: in-house financing, a substantial benefit to the customer.

“In today’s economy companies are forced to look for ways to reduce cost and become more efficient,” says RMC President Greg Martin. “RMC offers these companies technologically advanced solutions that dramatically increase productivity and reduce costs in the areas of document management, output, filing, reproduction, and distribution.”

RMC is a strong proponent for BEI Services and would recommend them to all dealers.

Visit www.raymorgancompany.com

These results were achieved using BEI’s Advanced Comparative Reporting, Technician Compensation and EWD-Territory Management with Car Stock Recommendations.

Number of Servicing Technicians

Decreased by 3 Techs While Serial Numbers increased by 5,300

Serial Count to Call Count

Increased Serial Numbers by More Than 35%

While Service Calls Only Increased 15%

Average Monthly Parts Cost

Serial Numbers Increased by More Than 35%

While Monthly Parts Spend Only Increased 30%

Performance Increases

First Call Effectiveness Increased 10%

Call Back Percentage Increased 3%

Hold For Parts Decreased 13%