West McDonald Company

As we wrap up our April focus on offering everything-as-a-service, we’ll take a look at the need for customers to embrace the cloud. With subscription-based software and Microsoft’s Office 365 platform already pushing many businesses to embrace cloud solutions to some degree, the Read More

Let’s be honest about one thing. Regardless of how you slice it, either seat-based, device-based or any other formula that helps devise a monthly invoice for clients, the operative word is “monthly.” Actually, the full (and desired) term is “monthly recurring revenue.” Oh, how Read More

It is easy to say that the movement toward bundled services under a flat-rate, monthly subscription model is a factor of the millennial generation taking a bigger role in customer buying decisions. It is true that millennials have now grown in size and demographic representation, Read More

As we delve into our state of the industry subject of selling everything as a service (XaaS) and the elements it entails, we will begin with a look at the question of device- or seat-based billing in an industry that has long relied on meter readings to provide precise billing on Read More