Levifi

Want help with your marketing? Simply Google “marketing resources” and you will be inundated with a wealth of options. Then the question becomes, what subset of marketing are you seeking: email, social media, SEO, reporting/analytics tools, AI-flavored options, scripting, copy Read More

If social media represented a hairdo, LinkedIn would be “business in the front,” with Facebook assuming the role of “party in the back.” The networks have much in common, but it’s the tone and intent that distinguish the pair. As such, the posting strategy tends to take Read More

The M&A machine was at full throttle this past week, with a pair of announced deals involving office technology dealers. The first sees Atlantic Tomorrow’s Office of New York City reach a deal to acquire BrainSell, a growth enablement company known for its deep Read More

Sales momentum is as much psychological as it is quantifiable. If an account representative has confidence, even if it’s a tad unwarranted, the upshot is a positive and aggressive push from quarter to quarter. We live in a world where perception is essentially reality, hard Read More

A dealer cannot survive by boxes alone; there’s a hell of a lot more to be found in the full catalog, and incentivizing behavior need not end with a meaty spiff. Cross-selling is the key to ensuring that MFP clients are well aware of your solutions, and vice versa. Let’s be Read More

Few people would debate that, in our personal and professional lives, artificial intelligence (AI) is only scratching the surface of possibilities. Then there’s the little matter of what exactly constitutes AI. For years, we have been using technology tools that have intuitive Read More

It’s not surprising that one of the barometers used to measure the success of a sales department is its ability to secure net-new business—taking down a client, and unseating either another dealer or a manufacturer direct in the process (that’s ample reason in itself to ring the Read More