Blue Technologies

Our December issue encapsulates 118 of the office technology sector’s leading providers, the Elite Dealers. For many companies, it was a very good year, as evidenced by strong year-over-year growth from the honorees. But by no means was the campaign without its flaws, as dealers Read More

So you want to add production print to your menu of products and services? Before you phone up (or email) your OEM representative, it might be good to take a step back. No, make that two steps. Production print is…a tall task. We’re not talking removing King Arthur’s Excalibur Read More

All dealers wish they could bat 1.000 when it comes to competitive business opportunities. That would enable them to be ultra-selective in the types of opportunities they pursue. A chosen few do find themselves in a beneficial position to not chase any jobs except for those Read More

In the spirit of the season, it’s time to put a bow on the November State of the Industry report on selling non-MFP hardware. Beyond talk tracks and vertical entry points, a number of these offerings profiled—from interactive white boards to security/access systems—call for an Read More

Word play of the day: let’s take a look at reoccur and recur. They sound alike and are frequently used interchangeably. As your handy dictionary points out, the general meaning is “to happen or appear again.” The lone difference is in the frequency of each. Let’s use an example. Read More

It’s that time of year for the industry’s best and brightest students to take home their report cards. Instead of a semester or marking period, we’re evaluating the 2022 calendar year as a whole. All we need is those little manila envelopes that parents needed to sign and send Read More

Remember the five-year business plan? Perhaps your dealership still develops them to set the stage for long-term goal achievement. There’s certainly value in a $20 million dealership laying the foundation to increase top-line revenues to $30 million and identifying a Read More

As soon as the ball dropped in Times Square on Sunday, the countdown began for all the Negative Normans and Nellies who reside in Pessimistic Cove. They’re all asking the same question: when will something bad happen in 2023? It’s a coping mechanism, a raising of the defense Read More

Cleveland-based Blue Technologies, one of the largest locally-owned office technology dealers in Ohio, is excited to announce that on the heels of celebrating its 25th anniversary, the dealership is opening new offices in the greater Toledo, Youngstown, and Mansfield areas. Blue Read More

Some of the most successful marketing campaigns employed in the corporate world feature integrated, multi-channel initiatives that entail digital and traditional touch points wrapped around a common theme and a call to action. From recruiting college prospects to raising money Read More

As hard as it may be to fathom, a New Year and a new decade are just around the corner. In less than 50 days, dealers across the industry will embark on their 2020 initiatives. Suffice to say, inbound and outbound marketing strategies will be the ignition to adding net-new Read More

It’s been said that the best-laid marketing plans are those that incorporate various “touches” with the end-user. The more channels that are utilized, the better the chance of a dealer delivering the desired message to customers and prospects. Many of these are digital (emails, Read More

Marketing in the 21st century has become a high-stakes game for the office technology dealership community. Traffic on the information superhighway (now there’s a 20th century term) is cluttered at best, and bumper-to-bumper action can make it difficult for a business’ message to Read More

Chicago (Aug. 21, 2019) — Today, Clover Imaging Group released a case study documenting Blue Technologies’ inbound marketing results for the first six months following their new website launch in December 2018. Blue Technologies, an independent office equipment and managed Read More

Entering a new product offering is often fraught with potential pitfalls. The allure of net-new business comes with a caveat for competency. Building from the ground up takes a commitment of not only time and money, but consideration. How will this offering fare among my customer Read More