GreatAmerica Expands Offerings to Value-Added Reseller and National Service Provider Markets with New Team Members

Cedar Rapids IA (Aug. 29, 2024) – GreatAmerica Financial Services Corporation is excited to announce the recent hiring of strong industry talent into their Connected Technology division, led by Jonathan Fales who will serve as vice president and general manager.

Fales is a senior executive with more than 47 years experience in the U.S., Europe, and Asia, most recently serving as a divisional president. He is a former partner with The Alta Group and former executive with IBM Global Financing. He is a graduate of Vanderbilt University.

In addition to managing and growing its existing presence in the technology industry, GreatAmerica expects to expand offerings to include the value-added reseller (VAR) and national service provider markets while providing the superior service for which they are known.

“Bringing in this team to join and collaborate with our existing team gives us an instant lift of experience in serving the value-added reseller and national service provider markets, as well as increasing our OEM and expanded software market expertise,” states Martin Golobic, CEO of GreatAmerica.

In addition to Fales, the GreatAmerica team welcomes:

  • Taylor Coakley, VP sales is a tenured sales executive with more than 10 years’ experience in the VAR technology space. Coakley holds a bachelor’s degree from Southwestern Assemblies of God University.
  • Kirk Sipes, director of business development is a senior executive with more than 35 years of experience in the IT channel – more than 20 of those in business development roles. He is a graduate of The University of Texas at Dallas business school.
  • Cameron Sikes, director of business development. A graduate of Texas State University in finance, Sikes is a seasoned sales and business development leader with five years of experience in the VAR technology industry.
  • Dustin Roberts, strategic technology analyst. In his 20 years as a senior IT director with experience in AI cognitive services, he has designed and implemented many API integrations with companies like Apple, Cisco, and CDW. Roberts has successfully managed migrations of large data centers across the country with zero downtime. He is a graduate of Trinity Valley Community College.
  • David Rieck, director of credit, is an accomplished hands-on financial professional with 20+ years of strategic and tactical financial expertise. He holds an MBA from Oral Roberts University and a bachelor’s degree from the University of Wisconsin – Whitewater.
  • Jon Anderson, account manager has almost five years of experience in the equipment leasing industry. Jon attended the University of Iowa.
  • Robert Finch, account manager brings three years of experience in the equipment leasing space. He holds a bachelor’s degree in finance from Illinois State University.

“When talking with Jonathan and his team, we saw immediate similarities in values and customer-focused philosophies. We’re certain they will fit culturally and are delighted to enhance the GreatAmerica team with their expertise. Their combined experience and deep understanding of the industry will benefit us all,” Golobic adds.

“We’re truly excited to bring our experience in the technology channel to this strong and deep technology team,” Fales said. “The people and customer-oriented culture is a terrific fit for our group, and we look forward to joining the GreatAmerica team.”

The new team joins GreatAmerica Aug. 30 and will play a pivotal role in moving into new markets while maintaining positive long-term relationships with existing customers.

###

About GreatAmerica Financial Services
GreatAmerica is the largest, family-owned national commercial equipment finance company in the United States. A $3+ billion company with life-to-date finance originations of $16.9 billion, GreatAmerica was established in Cedar Rapids, Iowa in 1992. Dedicated to helping manufacturers, distributors, resellers, and franchisees be more successful and keep their customers for a lifetime, GreatAmerica offers innovative, complementary services in addition to financing. GreatAmerica is committed to the communities it serves and donates more than $1.1 million annually through a GreatAmerica Donor Advised Fund and an Employee Advised Fund, giving team members a say in where funds are allocated.