Scottsdale, AZ (Feb. 13, 2024) — Stramaglio Consulting announced that selltowin (sales training) and IN2communications (digital marketing Services) have joined The Consortium, a think tank of imaging industry leaders focused on helping the channel grow and thrive.
Founded by award-winning sales performance coach Rick Lambert, selltowin and IN2communications provide OEMs, Distributors, and hundreds of MSPs with contemporary sales and marketing strategies to start, advance and win more deals.
As a new member of The Consortium, the priority will be to share best practices with proven results in the areas of sales onboarding, cross-selling, LinkedIn coaching, customer facing sales tools, marketing automation, website development, managed marketing services and AI powered enablers to grow the top and bottom line of fellow members.
“We’re pumped to join the Consortium’s elite group of industry leaders and help them grow with the industry’s most powerful combination of professional sales training and digital marketing expertise,” said Lambert, founder and CEO of selltowin and IN2communications. “This is also a big win for our clients as we expose ourselves to many of the industry’s brightest minds which will in turn make our people and our offerings even stronger.”
The Consortium is assembled by Mike Stramaglio, president and CEO of Stramaglio Consulting, in order to establish an open collaborative platform that enables the imaging channel to embrace and lead digital transformation (DX).
“We are thrilled to welcome selltowin and IN2communications to The Consortium, marking a significant step forward in our mission to drive the imaging channel’s digital transformation,” Stramaglio said. “Their focus on sales excellence and digital marketing aligns perfectly with our vision of fostering a collaborative environment where best practices and cutting-edge solutions accelerate growth and success for all.”
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About Stramaglio Consulting LLC
Stramaglio Consulting is committed to taking imaging channel businesses to the next level with a focus on new technologies, innovation and consulting services. Its founder, Mike Stramaglio, is a well-known and respected industry leader with more than 40 years of experience in the office imaging technology channel. Most recently, he was president of MWA FORZA with Konica Minolta after its acquisition of MWA Intelligence, the company he founded in 2006.
About selltowin and IN2communications
North America’s top MSPs partner with selltowin and IN2communications to START & WIN MORE DEALS with the industry’s most powerful combination of professional Sales Training & Digital Marketing expertise. Clients include OEMs, distributors, dealers, IT VARS, MSPs and MSSPs.
