Ramsey, NJ (Nov. 23, 2021) — Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) today announced it has been named to Brand Keys 2021 Loyalty Leaders List. This accolade demonstrates Konica Minolta’s success in upholding brand loyalty, even throughout the pandemic when disruption altered consumer behavior. By making brand loyalty a key part of its marketing strategy, the company has proven its ability to maintain the trust of its customers.
Brand Keys 2021 Loyalty Leaders List nominations are based on research and analysis which assesses 1,260 brands in 112 categories. The study recognizes how consumers favor brands with established loyalty rather than acknowledge new brands. Conducted during August and September 2021, the research included 53,222 assessments recruited from all nine U.S. Census Regions. Respondents self-selected categories in which they are consumers and then assessed brands for which they were customers.
“We are honored by the unwavering trust our customers place in us, particularly during the challenges of the last twenty months,” said Patrick Banno, president and CEO, Konica Minolta. “Our dedication to delivering innovative solutions to serve our customers’ changing needs has helped us build this outstanding level of loyalty, and we are committed to maintaining the strength of our brand and trust we have earned.”
“This year’s loyalty leader rankings describe a desire by the consumer for a return to normalcy,” said Robert Passikoff, Brand Keys founder and president. “Over the past year loyalty has experienced a COVID-induced medical and marketplace trial-by-fire, the toughest test of customer loyalty we’ve measured in nearly forty years conducting loyalty research.”
Earlier this year, Konica Minolta again received first place in Brand Loyalty in the 2021 Brand Keys Customer Loyalty Engagement Index. This marked the fourteenth consecutive year that Konica Minolta has received this prestigious recognition. The win confirmed that Konica Minolta best meets, or exceeds, customer expectations among all brands competing in the multifunction printer category.
View the complete list of Brand Keys 2021 Loyalty Leaders online.
###
About Konica Minolta
Konica Minolta Business Solutions U.S.A. Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients’ digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN’s MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for 14 consecutive years, and is proud to be ranked on the Forbes 2021 America’s Best-in-State employers list. The company received Keypoint Intelligence’s BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent four years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society.
