Konica Minolta Continues to Lead in Loyalty for 11th Consecutive Year with Brand Keys Recognition

Ramsey, NJ (Jan. 24, 2018) — A remarkable streak in client loyalty continues for its 11th year in a row, as Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta), a smart office solutions leader, is once again ranked No. 1 in for client loyalty and the highest brand engagement. Brand Keys, a New York–based client loyalty and engagement consultancy, publishes this annual syndicated study, which examines clients’ relationships with 740 brands in 83 categories. According to the 2018 Brand Keys Customer Loyalty Engagement Index, the company has been recognized for Brand Loyalty in the “MFP Copier” (Multifunction printer) category.

Brand Keys’ 23rd Annual Customer Loyalty Engagement Index and Research Consultancy identifies brands that are best able to engage clients by meeting or exceeding their expectations, thereby creating client loyalty. Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments, and surpass competitors for surprising and delighting clients.

“There is no better testimony to the high quality of our company’s products and services than when it comes right from our clients,” said Kay Du Fernandez, senior vice president, marketing, Konica Minolta. “We are very proud and appreciative to once again be recognized, and we look forward to continuing to provide the highest quality solutions and services to our clients.”

“Konica Minolta deserves particularly special congratulations this year,” said Robert Passikoff, president and founder, Brand Keys. “Clients have spoken for the 11th year in a row, again determining that Konica Minolta was the brand that best met their very high expectations for technology, efficiency, and productivity. In addition, Konica Minolta has accomplished this extraordinary feat in the face of shifting category values where only the best-of-the-best were able to maintain their category leadership. We offer them our sincere congratulations for these accomplishments.”

This is the 23rd annual survey conducted by Brand Keys, a New York-based brand engagement and customer loyalty research consultancy (Brand Keys). A complete list of the CLEI’s 83 categories and the brands that best emotionally engaged consumers can be found here.

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About Konica Minolta
Konica Minolta Business Solutions U.S.A. Inc. is reshaping and revolutionizing the Workplace of the Future. With our comprehensive portfolio, we deliver solutions to leverage mobility, cloud services, and optimize business processes with workflow automation. Our All Covered IT Services division offers a range of IT strategy, support, and network security solutions across all verticals. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for ten consecutive years and is proud to be ranked on the Forbes 2016 America’s Best Employers list. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for five years in a row. We partner with our customers to give shape to ideas and work to bring value to our society.