San Diego, CA (September 7, 2016) – gap intelligence, a values-led market research firm focused on the information technology, consumer electronics, imaging and home appliance industries, announces a new online platform to access its industry-leading data.
The cloud-based platform revolutionizes the way clients navigate over 5 million data points delivered weekly in order to understand market changes in real-time.
“The new online dashboard matches the sophistication of our data making the experience much more dynamic, intuitive and visual,” said Gary Peterson, founder and president of gap intelligence. “After years of investing in design and development, we’re thrilled to deliver an interface that makes our data come alive in entirely new ways.”
Manufacturers, resellers and industry players can expect the same combination of market intelligence and channel data they’ve depended on for over 13 years. The difference is that weekly product, pricing, positioning and promotional updates are effortlessly integrated into one visual, interactive location online.
Some of the platform’s unique capabilities include, but are not limited to:
- Trended views of 4Ps data (product, pricing, positioning, promotion)
- Unlimited number of custom data downloads
- Product filters by brand, merchant, specs, price, and more
- Ability to save and auto-refresh reports and inquiries
The platform supports three new tools including:
- Merchant Pricing Trends that provides a visual and interactive window to gap intelligence’s 4Ps data (product, pricing, positioning, promotion) for ongoing weekly analysis.
- Custom Data Downloads that lets users tailor their own filters to build an unlimited number of combinations of gap intelligence’s data.
- A Market Intelligence Widget that allows clients to catch up on the week’s key insights and analysis in an eye-catching hub.
“The platform is a beacon of technology that we’ll continue to refine as we demonstrate our commitment to our client’s need for innovation,” said Katie Hess, gap intelligence’s business director, licensing and services. “While the data may look different, the content is the same actionable insight our clients rely on to make their most important business decisions.”
The platform is available for gap intelligence’s suite of competitive intelligence services representing more than 25 industry segments such as smart wrist wearables, smartphones, tablets, notebooks, cameras, televisions, home appliances and printing.
The product is complimentary to all clients receiving market intelligence reports and accessible via www.gapintelligence.com using the same login credentials. To request a demo please call 619-574-1100 or email info@gapintelligence.com.
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About gap intelligence:
gap intelligence is a values-led corporation that works with manufacturers, resellers, and industry players within the information technology, consumer electronics, imaging, and home appliance industries to bring them up-to-the-minute market intelligence. The company was named “Emerging Business of the Year” by the San Diego Chamber of Commerce and recognized as one of Inc. Magazine’s “Fastest-growing” and “Best places to Work” by the San Diego Business Journal. For more information: www.gapintelligence.com.
