BTA Sales Management Workshop to be Held Sept. 7-9

Workshop will be led by Kim Ward of Learning Outsource Group

Kansas City, MO — On Sept. 7-9, the Business Technology Association (BTA), in association with the Learning Outsource Group (LOG), will host the BTA Sales Management Workshop at BTA member dealership Centric Business Systems Inc., located in Owings Mills, Maryland.

This workshop is a career development “must have” for sales management at all levels, and provides the knowledge, skills, process and tools to immediately increase effectiveness and achieve higher levels of success.

Taught by well-known industry trainer and facilitator Kim Ward, the workshop focuses entirely on the “how-to” skills that will help attendees reach their full potential as great sales leaders and coaches, as well as best practices to build and sustain elite, high-performance sales teams. The workshop includes a complete tactical plan and covers the following key modules:

• Awareness and the Changing Sales Management Role
• Maximizing Return on Effort
• Recruiting, Interviewing and Selection
• Performance Coaching, Sales Metrics, Forecasting and Funnel Strategy
• Communication and Sales Employee Retention
• Leadership
• Program Action Mapping and Team Development Plan

The workshop also includes a customized sales manager toolkit with more than 35 specific tools to increase consistent execution of workshop strategies and overall sales manager effectiveness.

All participants will receive a comprehensive Sales Leader Playbook, Sales and Sales Manager Effectiveness Assessment Guide, SelectQuest Interview Guide, FYI Book and more.

As an additional bonus to attendees, LOG will provide all attendees with video reinforcement modules to support program implementation success, as well as a free coaching hotline to LOG consultants for 12 months.

Ward is the director of training and education for LOG and shares the same responsibilities for Print Management Solutions Group. He has been involved in the training and consulting industry in a variety of capacities since 1990 and, most recently, authored the company’s newest advanced consultative selling program, Cooperation Selling. Ward is a nationally recognized speaker, facilitator, consultant and coach to the office technology industry, and has personally worked with more than 20,000 industry professionals. During the past 20 years, he has worked extensively with a large number of industry OEMs as well as hundreds of office technology dealers.

BTA member tuition for the workshop Is $1,895 and an additional attendee from the same dealership is $1,695. BTA members may apply their $150 educational discount received with their membership toward the first registration. Non-member tuition is $2,325 and includes a one-year BTA dealer membership.

Join the hundreds of independent dealers who leverage the BTA Sales Management Workshop as a key component of their management development strategies. For more information or to register, visit www.bta.org/SalesManagement or call (800) 843-5059.

Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association’s various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. For more information on BTA, visit its Web site at www.bta.org or call (800) 505-2821. The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road, Kansas City, MO 64145.