(Sonora, México) January 12, 2016 – THINK SMART S.A. DE C.V., a Managed Print Services and Document Management specialized Consultant leader in Northern México, also a member of the BTA, has become an authorized channel partner of the PrintReleaf Exchange [PRX], the first technology platform to enable cloud-based forest product (e.g., paper) tracking and reforestation. This strategic partnership allows the company to provide its customers with an innovative and authentic way to promote sustainable business practices and reduce the environmental impacts that can result from the use of forest products, such as printing.
PRX measures paper consumption through a patent-pending aggregation process that uses the automatic transmission of device and fleet data collected by print management software on imaging devices. This allows end users to help neutralize paper waste, improve efficiency and certifiably participate in sustaining our global forests.
With PRX, customers “releaf,” or reforest, their paper consumption by planting new trees – equivalent to their paper use – at global reforestation project sites of their choice. Through PrintReleaf’s integration with Global Forest Watch, a platform hosted by the World Resources Institute, customer’s interface with heat map technology that represents forest loss and gain across the globe, showing them which areas the planet needs trees most. PrintReleaf reforests at a generally accepted rate of 8,333 sheets of paper per tree (this equation is detailed in PrintReleaf’s global standard for sustainability). After selecting where they want their paper releafed, customers can use their online portal to track the evolution, growth, and survival of their trees over an approximate eight-year time frame for each tree.
“Our prospective and current customers see a true added value, differentiation and a way to take a commodity service (such as Printing, Copying and Scanning) and merge it with their current Environmental Projects and Social Responsibility…that is very unique,” said Jaime L Aguilar, Director.
“In our current pipeline, about 25% of our prospects are viewing PrintReleaf as the main driver. Among the balance, about 60% view PrintReleaf as an added value or positive bullet…and that distinguishes us, ThinkSmart, as a more innovative and leading MPS Provider in the marketplace.”
This partnership also provides THINK SMART S.A. DE C.V.’s customers with the option to integrate social media, automatically sharing monthly Twitter and Facebook announcements of releaf transactions that promote active participation in sustainable business practices.
