Orlando, FL, October 30, 2015 – Graphics of the Americas (GOA) today releases The Printing Industry in Latin America in 2016: The New Rules. Commissioned by GOA and produced by Carlos Silgado, one of Latin America’s most prominent and expert writers, The Printing Industry… not only details country-specific economic projections and their causes; it includes real-world observations and expectations of several graphic arts associations, printers, and other experts across the region. The result is a mandate outlining the types of services graphic arts companies must offer to supply the print applications that are stable or growing.
The study is available for download at http://www.goaexpo.com/news-and-media.html in English, and http://www.goaexpo.com/noticias-y-medios.html in Spanish.
Several Spanish-language sessions that correlate with the report’s findings are taking place at GOA 2016, February 16-18 in Miami Beach, Florida. These, as well as many of the planned English-language sessions, will give attendees critical information that will help them compete in the Latin American graphic arts markets moving forward.
“We have found Carlos Silgado’s work in aggregating, analyzing, and summarizing material from a variety of sources—from the IMF[1] through to the large associations and printers themselves—to be accurate beyond compare,” George Ryan, GOA President, says. “Carlos’ work has proven essential to many, not the least of which are the speakers at the GOA Conference, which coincides with the Expo.”
The Latin American Applications of Tomorrow
In an excerpt from the report, Silgado says:
“The printing industry must recognize that it has entered a new stage of development characterized by changes in the industrial structure. The printing industry needs to redefine its value proposition in several markets and niches.”
Growth, according to the report, will be in ad spending, personalization, outdoor advertising and specialization in converting packaging.
GDP and Print Growth Expected in 2016
While Brazil will have the advantage of the 2016 Olympics to offset an expected -1 and -2% GDP decline, Central America is expecting 4.2% growth, up from 4% in the last two years, and 3% growth in printing expected. Marco Antonio Jurado, production manager at multinational, integrated packaging provider SigmaQ Litozadik – which has 10 factories in Central America — tells Silgado that his company’s forecasts indicate “…growth potential of (the) folding packaging industry is estimated at 15%[2], mainly in the spirits, oral care and medicine segments.”
Mexico may see 1-2% printing growth, while Colombia, Chile, Peru, Bolivia and Central American countries (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama) and the Dominican Republic will grow above the average for the region.
Argentina and Mexico, which have invested in the Brazil Olympics, will benefit; but the former has not reported printing growth figures in a year the IMF expects a -.7% decrease in the GDP.
The study is available for download at http://www.goaexpo.com/news-and-media.html in English, and http://www.goaexpo.com/noticias-y-medios.html in Spanish.
[1] International Monetary Fund
[2] 15% of total print growth
About Printing Association of Florida (PAF)
The Printing Association of Florida is one of the most active and influential printing associations in North America, with headquarters in Orlando, Florida, USA. More than 300 Florida-based graphic arts companies consider PAF their ultimate business partner. Governed by an all-volunteer board of directors elected by its membership, PAF is a not-for-profit association representing the interests of the graphic arts industry throughout the state. PAF is affiliated with Printing Industries of America, the world’s largest graphic arts trade association, making PAF members a part of the largest, most comprehensive graphic arts advocacy organization in the world. PAF is located at 6250 Hazeltine National Drive, Suite 114, Orlando, Florida, USA, 32822. For information, call: (407) 240-8009; Fax: (407) 240-8333; or visit: www.flprint.org.
About Graphics of the Americas (GOA)
Entering its 41st year, Graphics of the Americas, produced annually by the Printing Association of Florida, will take place on February 18-20, 2016 at the Miami Beach Convention Center in Miami Beach, Florida, USA. GOA is one of the graphic communications industry’s largest, annual, combined expositions and conferences. GOA is a unique event attracting printers, designers, and creative professionals from North America, Central America, South America, the Caribbean, and all corners of the world. To register, or for more information, call 1-800-331-0461, or visit: www.goaexpo.com.
