“Industrial Print Is the New Frontier for Dealers”

The Cannata Report’s comprehensive seminar outlined sales, marketing, finance and contractual commitment for dealers and manufacturers

Chicago, IL, September 15, 2015 – Independent dealers must enter the industrial print arena–the print industry’s only real growth area–in order to survive increasing pressures on MFP margins and cost per page to grow their businesses for the future. That was the key message delivered today at The Cannata Report’s co-located event at Graph Expo 2015.

“Independent dealers bring a unique method of distribution for industrial printers,” said Frank G. Cannata analyst, president and editor-in-chief/publisher, “The manner in which they service their customers and pay close attention to their needs is virtually unparalleled.”

The Cannata Report, the leading media resource for the independent office products, workflow solutions and business technology dealer channel, gathered a number of industry notables at its first ever event at Graph Expo who shared their insight and expertise and provided a 360-degree view of the industrial print arena for dealers. According to Frank G. Cannata, and CJ Cannata, analyst, partner and SVP brand strategy and development, there were a number of key takeaways from The New Print: Vital Growth Opportunities for Dealers in the Industrial Space:

Frank Romano, professor emeritus, Rochester Institute of Technology, and world-renowned imaging authority, delivered the seminar’s keynote presentation, “The New Print.” Romano stated, “Of course [dealers] can play a major role in the distribution of industrial printers. The inks are not proprietary and the ability to print on plastics and any kind of materials opens up to a whole range of output for commercial printers supported by the independent dealers you are talking about,” Romano said. “These new materials and suppliers are perfect for the dealers.”

On the financing front, Fred Carollo, VP, Everbank Commercial Finance spoke to two different funding options for dealers. The first option includes “minimum committed service and supplies revenue interest free, annual upfront funding of minimum service and supplies in contract with a discount in the funding or passing service and supply revenue to a dealer when received,” Carollo said. The second option includes “adding the first years’ service and supplies into the initial funding as a part of the equipment financing, which can be presented as year one service with supplies included for a specific number of prints and can add remaining year’s of services and supplies as pass through.”

Dealer attendees at the event collectively represented over $750 million in total revenue. In addition, a number of industry notables from the manufacturing, software and services segments of the industry attended to determine their own dealers’ reaction to the program which strongly advocated that dealers get into this market. These guests included EFI’s SVP, worldwide sales and marketing Frank Mallozzi; Canon U.S.A.’s VP and general manager, marketing and professional services Dennis Amorosano; Konica Minolta Business Solutions U.S.A., Inc.’s president and COO Rick Taylor; Ricoh Americas Corp.’s VP, production printing business group John Fulena; Clover Imaging Group’s SVP, worldwide sales and marketing Luke Goldberg; ESP/SurgeX’s VP, global accounts Mike Naples; Psigen Software Inc.’s business development manager Chris Brown; and Square 9 Softworks Inc.’s VP, North American sales Jeff McWilliams.

For additional information about The Cannata Report’s co-located event at Graph Expo 2015, please visit www.TheCannataReport.com/GraphExpoEvent.

About The Cannata Report  

Since its launch in 1982, The Cannata Report has been the leading domestic and international management media resource for the independent office/business products and workflow solutions dealer channel. Distinguished for its industry-renowned editorial and analyses, it has subscribers throughout the U.S. and in nine countries worldwide.

As the independent dealer model continues to evolve and expand into a comprehensive managed service, IT, and production print provider, The Cannata Report has remained at the forefront of the industry. The Cannata Report’s audience includes independent dealers, all major industry hardware manufacturers, leasing companies, software providers and more. Moreover, its broad expertise attracts audiences from all business endeavors related to the independent dealer channel.

The Cannata Report’s media portfolio is anchored by its signature print edition and the newly relaunched website www.TheCannataReport.com and extends across all social media channels including Facebook, Twitter, LinkedIn and YouTube.

The Cannata Report is owned and operated by parent company Marketing Research Consultants LLC.