Digital Signage Influencers Tout LA Interactive Powered by Toshiba’s Dynamic Fan Engagement Elements, Vibrant Video Technology
Irvine, CA, August 25, 2015 – By coupling an array of fan engagement elements with vibrant video technology within its LA Interactive powered by Toshiba digital signage installation at STAPLES Center, Toshiba America Business Solutions was awarded the 2015 ICX Association Excellence Award in the entertainment category.
Located off the main concourse of the arena, LA Interactive features a 6- by 13-foot LED video wall, 8- by 5-foot Toshiba Ultra HD video wall, three 65-inch Toshiba Ultra HD displays and two 46-inch Toshiba Virtuoso interactive touch displays where fans can access Los Angeles Kings and Los Angeles Clippers team information such as photos, stats and video highlights. The fan engagement zone also features a 60-inch Toshiba “Touch & Get” interactive kiosk allowing for high-speed transfers of exclusive Kings and STAPLES Center content.
“LA Interactive provides an excellent customer experience while promoting the various events at STAPLES Center and appears to be very intuitive and easy for customers of any age group to use,” said Scott Slucher, executive director at ICX Association. “LAI is a unique fan engagement venue that is sure to promote brand loyalty and excitement.”
“STAPLES Center and AEG pride themselves on being an industry leader in technology and providing the best experience for our fans,” said STAPLES Center President, Lee Zeidman. “Partnering with an innovative and forward thinking company like Toshiba and creating LA Interactive on our main concourse has given our guests the opportunity to connect and engage with exclusive content.”
“When we first began collaborating with AEG’s marketing representatives, our team immediately understood their desire to demonstrably enhance the fan experience while building brand loyalty,” said Toshiba America Business Solutions Chief Marketing Executive, Bill Melo. “From ideation and continuing throughout the development process, we both envisioned creating a first-of-its kind interactive environment for all STAPLES Center patrons to enjoy. We are extremely proud of the end result and this acknowledgement from ICX is a wonderful testament to the work we’ve done.”
Toshiba began planning for the STAPLES Center project in July, 2014. The building of LA Interactive commenced upon AEG publicly announcing its partnership with Toshiba. In the ensuing two months, Toshiba – working collectively with STAPLES Center and its vendor partners – completed its unique fan zone. An official ribbon-cutting event signaling the opening of LA Interactive took place November 8, 2014, a day after the project was complete.
About Toshiba America Business Solutions
Irvine, Calif.-based Toshiba America Business Solutions (“TABS”) is an independent operating company of Toshiba Corporation, a Fortune Global 500 company and the world’s eighth-largest integrated electronics manufacturer. TABS provides printing, scanning and copying solutions, managed document services and digital signage for businesses of all sizes.
The company’s award-winning e-STUDIO™ copiers and printers provide quality performance with the security businesses require. Complementing its hardware offering is a full suite of document workflow, capture and security services including Encompass™, the company’s industry-acclaimed Managed Print Services program. Encompass enables clients to print less and optimize workflow while improving energy efficiency.
TABS’ Ellumina™ digital signage offering includes all of the hardware, software and services needed to implement both static and interactive digital signage installations. TABS provides content creation and management, displays, integration, installation and project management services as well as financing for solutions ranging for a single screen to the biggest arenas and stadiums.
TABS is comprised of five divisions: the Electronic Imaging Division; the Toner Products Division; the Document Solutions Engineering Division; the International Division; and Toshiba Business Solutions.
About STAPLES Center
STAPLES Center has clearly established itself as the sports and entertainment center of the world. As the home of four professional sports franchises – the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s Los Angeles Kings and the WNBA’s Los Angeles Sparks – STAPLES Center has proven to be a home court advantage for the local teams. The AEG owned and operated arena continues to distinguish itself as the host of major, high-profile events of national and international distinction including the 2004 & 2011 NBA All-Star Games, 2002 NHL All-Star Game, 2000 Democratic National Convention, 2009 World Figure Skating Championships and 15 of the last 16 GRAMMY Awards shows. STAPLES Center’s fifteen years have also been marked with performances and special events that brought international stature to the downtown Los Angeles venue including concerts by Bruce Springsteen and the E Street Band (who played the arena’s first-ever public event on October 17, 1999), Mana, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Kanye West, Taylor Swift, Roger Waters, Britney Spears, Beyonce, Katy Perry, Sade and Justin Timberlake, as well as world championship boxing, family shows and special events. Hosting over 250 events a year, the arena’s reputation for world-class amenities, features and commitment to quality of service and the guest experience is second to none. Visit STAPLES Center today at staplescenter.com
About The ICX Association
The Interactive Customer Experience (ICX) Association, based in Louisville, KY, connects B2C brands to technology that elevates the customer experience. This is accomplished by partnering with supplier-side members to deliver content that explains, researches and demonstrates technology-based approaches to brand-side members through many mediums including: live conferences and symposiums, webinars, peer groups, case studies, eBooks and many more. Learn more at icxa.org.
