American Business Awards Recognize Toshiba’s Website for Highlighting Toshiba’s Digital Signage and Vertical Market Solutions
Irvine, CA, July 22, 2015 – By enhancing awareness of its digital signage and vertical market solutions after its website redesign, Toshiba America Business Solutions, Inc. won one of the nation’s premier business honors, the Gold Stevie Award within the Best Overall Web Design category. This marks the second time this year Toshiba has secured the preeminent award as the company won a 2015 Gold Stevie for its LEAD 2014 event. More than 3,300 nominations from organizations of all sizes – public and private; for profit and nonprofits – in virtually every industry were submitted this year for consideration in a wide range of categories. More than 200 executives worldwide participated in the judging process to select this year’s Stevie Award winners.
Seeing a need to diversify by placing more of a focus on its digital signage (DS) and vertical market solutions, Toshiba management decided its website needed a refresh to properly promote these offerings while also differentiating itself among its competition. To tell its story in a new and compelling fashion, Toshiba turned to long-time advertising partner DGWB who in turn, hired a respected illustrator to create original artwork for inclusion on its website.
Since the web redesign and launch, the company’s internet traffic has increased by five percent and time spent on the site by 10 percent. In 2014 Toshiba recorded its best sales year ever, with its DS and vertical market solutions businesses producing a cumulative 166 percent year-over-year increase.
“Considering the significant competition we faced, our team is very happy to earn one of the most distinguished business honors in the country,” said Toshiba America Business Solutions Chief Marketing Executive, Bill Melo. “Though we were certainly hoping to bolster the visibility of our DS and vertical market solutions via our new web redesign, the actual results surpassed our expectations.”
“We are extremely impressed with the quality of the entries we received this year. The competition was intense and every organization that won should be proud,” said Michael Gallagher, president and founder of the Stevie Awards. “To those outstanding individuals and organizations that received Gold, Silver, and Bronze Stevie Awards, the judges and I are honored to celebrate your many accomplishments. You are setting a high standard for professionals nationwide.”
Details about The American Business Awards and the lists of Stevie winners are available at www.StevieAwards.com/ABA.
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About Toshiba America Business Solutions, Inc.
Irvine, Calif.-based Toshiba America Business Solutions, Inc., is an independent operating company of Toshiba Corporation, a Fortune Global 500 company and the world’s eighth-largest integrated electronics manufacturer. TABS provides printing, scanning and copying solutions, managed document services and digital signage for businesses of all sizes.
The company’s award-winning e-STUDIO™ copiers and printers provide quality performance with the security businesses require. Complementing its hardware offering is a full suite of document workflow, capture and security services including Encompass™, the company’s industry-acclaimed Managed Print Services program. Encompass enables clients to print less and optimize workflow while improving energy efficiency.
TABS’ Ellumina™ digital signage offering includes all of the hardware, software and services needed to implement both static and interactive digital signage installations. TABS provides content creation and management, displays, integration, installation and project management services as well as financing for solutions ranging for a single screen to the biggest arenas and stadiums.
TABS is comprised of five divisions: the Electronic Imaging Division; the Toner Products Division; the Document Solutions Engineering Division; the International Division; and Toshiba Business Solutions (TBS), a wholly-owned subsidiary corporation of TABS, that operates a network of office equipment dealers located throughout the United States.
About The Stevie Awards
Stevie Awards are conferred in six programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations.
Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
Sponsors and partners of The 2015 American Business Awards include BizTalkRadio, CallidusCloud, Engility, Fareportal, John Hancock, PetRays, and Softpro.
