Cutting-Edge Marketing Portal Makes it Easy for Dealers to Connect with Customers
WASHINGTON, PA (April 16, 2015) – Today, West Point Products, the market leader in providing independent resellers with premium replacement imaging supplies, comprehensive managed print services, and innovative recycling programs, announced the debut of Empower, a best-in-class marketing portal available exclusively to West Point Products dealers as part of Marketing Platform 2.0.
Empower is an intuitive, easy-to-use web-based portal that enables dealers to create and execute comprehensive marketing campaigns quickly and with minimal time and resources. Empower makes it simple for dealers to connect with customers and prospects across multiple marketing vehicles including web, e-mail, social media, video and print. With just a few clicks, dealers are able to access unlimited, ready-to-send e-mails and customizable literature, newsletters, and postcards. In addition, dealers are able to measure and optimize campaigns using Empower’s robust analytics capabilities.
“We developed Empower based on feedback from our dealers that they need more marketing resources and customer touches. By providing our dealers with valuable, relevant content and templates for creating successful marketing campaigns, we are giving them the tools they need to consistently and effectively engage with customers and prospects. This is just another demonstration of our steadfast commitment to our valued customers,” said Luke Goldberg, Senior Vice President Sales and Marketing for Clover Imaging Group.
To learn more, please visit www.westpointproducts.com
About West Point Products
West Point Products is the market leader in providing independent resellers with premium replacement imaging supplies, best-in-class managed print services, and innovative recycling programs. Founded in 1972, West Point Products’ investments in proprietary technologies, robotics, and process automation have enabled the company to offer a diverse line of OEM-alternative products to support all imaging needs, including ink and toner cartridges, color toner cartridges with ColorLogic Technology™, printXL™ extended yield cartridges, printer parts, postage meter supplies, and Axess® MPS print solutions. Headquartered in Washington, PA, West Point Products’ comprehensive network of sales and distribution facilities across North America provides customers with superior service and support. For more information, please visit www.westpointproducts.com.
