Indianapolis, IN – April 29, 2015—Independent Stationers, the industry’s most progressive independent business solutions dealer group, has launched IntelliWeb, a program designed to help its members capitalize on digital marketing in this rapidly evolving online world.
IntelliWeb will roll out in three phases, allowing Independent Stationers members the opportunity to fully plan for the integration and benefits of this digital marketing solution.
Phase I will begin with member webinars this month, introducing IntelliWeb – a dealer customized website home page, responsive design with user-friendly features, custom blog capabilities and full hosting. The website home page is intuitive and easy-to-use for consumers looking for information and is the ideal gateway to their ordering system.
Phase II is the email marketing campaign, immediately following website on-boarding, designed to engage consumers, while driving profitable promotional sales for dealers. Unique designs and consistent product advertising across the website, e-Blasts and blogging, target 50% open rates and 5% add-to-cart rates.
Phase III is creative and interesting blogging about subjects other than office products, to engage customers, while publishing content that can be found on the web to generate customer leads. “Driving consumer purchasing behavior and grabbing mindshare has shifted from print to digital, even for the service-focused independent dealer”, commented Independent Stationers Director of Marketing, Janet Eshenour. “IntelliWeb provides our members with the tools they need to succeed with digital marketing – a professional, customized and mobile friendly website, promotional product email campaigns and creative blogging on social networks, all integrated on the IntelliWeb platform to drive a consistent and compelling message to the consumer.”
More detailed information on IntelliWeb for Independent Stationers members will be provided over the coming weeks.
About Independent Stationers
Founded in 1977, Independent Stationers is a leading global organization providing sales, marketing support and purchasing power for the community based independent office products dealer. The organization’s members are located throughout the U.S. and in 3 foreign countries. Collectively, Independent Stationers members produce almost $4 billion in end-user sales. For more information, please contact Cora Lienemann at Independent Stationers headquarters (Phone: 317-579-1111; e-mail: cora@independentstationers.coop) or visit the Independent Stationers web site at www.independentstationers.coop
