Ridgefield Park, N.J., December 10, 2014 – Samsung announced that effective January 1, 2015, a single U.S. organization will be established to drive continued growth in the consumer electronics, mobile and enterprise markets. The integration of the two current organizations as a single Samsung Electronics America will give customers and partners the advantage of a single point of contact. Gregory Lee will continue as President and CEO of Samsung Electronics North America, while Tim Baxter has been named President and COO of the new, integrated Samsung Electronics America.
The new organization will be positioned to focus on aggressive growth in new strategic initiatives. By creating one business organization that will bring together all of the company’s branded consumer and enterprise business operations, Samsung will also be able to better serve its U.S. customers through strengthened business operations and collaboration across market segments. A single business organization will also provide expanded career development and mobility programs for Samsung’s growing workforce.
Samsung’s U.S. offices will continue to operate with centers of excellence in Ridgefield Park, NJ; Richardson, TX; and Silicon Valley.
