VAN NUYS, Calif., Oct. 1, 2014 – MSE, a market leader in empowering dealers with a true OEM alternative product, heralds the new Hewlett Packard (HP) price increases as a great opportunity to increase margins and profits with a high-quality OEM alternative.
The HP price increases, applicable to a large number of toners and ink jets, are scheduled for October 1, 2014.
The news from HP comes after another major OEM, Brother, made a similar announcement just 2 months ago, and was made effective on September 1, 2014.
MSE believes that these increases, for over 100 high-volume legacy inks and toners, coupled with HP’s recent changes to their distribution strategy, could be the push some dealers need to initiate a true OEM conversion strategy.
Says Luke Goldberg, Senior VP, MSE: “As we always say, if you follow an OEM market-down price approach, there is margin in the channel for all players and value for the end user. When the market price goes up, it makes our value that much more resonant. Yes, they can try to pass these increases to the user, but that too is good for us because our value proposition tips the scales further in our favor.”
MSE knows that this is very positive news for dealers who are armed with a product that allows for true OEM conversion, but could be bad news for entrenched OEM dealers who don’t feel they have that viable alternative.
Contact your MSE representative to initiate an OEM conversion program backed by the power of MSE’s products and services.
About MSE
Founded in 1994 by Yoel Wazana, MSE is the largest toner cartridge remanufacturer with all of its production facilities based in the U.S., and a leading-edge innovator in the marketplace. MSE pioneered the process of Intelligent Re-Engineering™, which employs patented technologies, proprietary processes, and stringent testing methodologies that result in the market’s best alternative to high-cost OEM print consumables. For 20 years, Yoel and Avi Wazana have been committed to home grown innovation, brand development and providing quality and value to the dealer community. MSE has sales and distribution in Canada, Europe (UK, Spain and the Netherlands), United Arab Emirates, South Africa, California, and Pennsylvania.
