Move expands clientele and reporting, adds scalability within industry
SAN DIEGO – September 8, 2014 – gap intelligence, a values-led market research firm focused on the Information Technology, consumer electronics, imaging and home appliance industries, announced today that it acquired market forecasting firm Quixel Research.
The move upgrades the overall reporting services provided by gap intelligence and further expands its analysts’ expertise across nearly 25 industry segments.
“Forecasting is underserved within market research. This acquisition not only enables us to dig deeper into today’s trends, but will influence our clients’ long-term strategies by helping them explain the ‘why’,” said gap intelligence Founder and President Gary Peterson. “Quixel earned itself a wonderful reputation throughout the last 13 years. We’re confident that its current and new customers will be pleased with the quality, accuracy, and consistency gap intelligence is able to bring as we rollout the enhanced service across multiple industries.”
Since 2001, Quixel has built its business around the television, projector and soundbar markets. Now named “Quixel Research – a gap intelligence company,” its leadership team will assist gap intelligence in the transition to integrate forecasting capabilities into its current suite of services.
The acquisition comes on the heels of gap intelligence’s strategic move to bring data collection and software development entirely in-house. Doing so helps the company respond to the very complex and constantly changing IT, consumer electronics, imaging and home appliance industries. gap intelligence was recently named “Emerging Business of the Year” by The San Diego Chamber of Commerce.
The terms of the acquisition between the two privately-held companies were not disclosed.
About gap intelligence
San Diego-based gap intelligence is a values-led corporation that works with manufacturers, resellers and industry players within the information technology, consumer electronics, imaging and home appliance industries to bring them up to the minute market intelligence. For more information: www.gapintelligence.com.
About Quixel Research
Quixel Research LLC. provides market intelligence services covering the consumer home entertainment TV and Audio markets. The company details the state of the current market, future trends, and pending technology shifts. For more information: www.quixelresearch.com.
